David Raab of the CDP Institute says CDP and CRM should not be confused.

You do your readers a huge disservice by conflating CDP and CRM.  Yes, both store customer data – as do data lakes, data warehouses, marketing automation, email engines, personalization tools, web content managers, and a host of other systems.  Each of those is designed for a specific purpose and stores customer data in a way that fits that purpose. 

CRM also has its own purpose – to support sales and service agents when speaking with customers – and is optimized for it.  CRMs are notoriously bad at dealing with data that was imported from elsewhere, and with unstructured and semi-structured data types.   

They’re generally poor at sharing their data with other systems.   

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