Enabling Data-Driven Decision-Making To Give Businesses A Post-Pandemic Competitive Edge

Data is the new reality of the current age. As the Covid-19 pandemic clutched all businesses under its tight grip, there has been a drastic change in communication and decision-making. The role of data in organizational decision-making increased by leaps and bounds. Though data and analytics have always been critical to a company’s success, the pandemic drove everyone to step up their data efforts, functioning as a sort of wake-up call.

Unanticipated business challenges that cropped up overnight needed to be addressed instantly, and only those with a data-driven approach were able to change their gears prudently in such unprecedented times. Such data-driven decision processes are based on insightful evidence rather than intuitions. Others that were devoid of data-powered intelligence lost their grip amid this havoc. Perhaps, some are in the process of rejigging their strategies, trying to make proactive use of them for decision-making.

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