Customer Data’s impact on Digital Transformation

When we hear the words “digital transformation”, the first thought that might come into your mind might be the shift from a traditional manual office environment into one that is leveraging all things digital.

That perspective is valid to some extent. Many companies and businesses shift from traditional physical business practices to more modern digital ones to improve not just operational efficiency but also to accentuate their digital presence.

They might do this either by creating a mobile app, revamping or launching their website to support e-commerce or even by ramping up their social media presence. All of these decisions and behaviours fall under the umbrella of digital transformation initiatives.

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