One highlight of my job is being able to talk to customers and prospective customers throughout the year at various events. What I keep hearing is that data is hard, and this holds true for companies of all sizes. And they’re right. Data can be hard. It can be hard to integrate, manage, govern, secure, and analyze. Building pipelines to new data sources can also be hard.

Business and IT both need data to be accessible to all users and applications, cost-effective to store, and deliver real-time insights. Any data challenges will limit these capabilities and present major barriers to innovation. That’s why we’ve made it our mission to make data easy and trustworthy.

Actian exists to provide the most trusted, flexible, and easy-to-use data platform on the market. We know that’s a bold promise and requires solving a lot of your data pain points. Yet we also know that to be truly data driven, you must have uninterrupted access to trusted data.

Overcoming the Trust Barrier

At Actian, we’ve been saying for a long time that you need to be able to trust your data. For too many companies, that’s not happening or it’s not happening in a timely manner. For example, nearly half—48%—of CEOs worry about data accuracy, according to IBM, while Gartner found that less than half of data and analytics teams—just 44%—are effectively providing value to their organization.

These numbers are unacceptable, especially in the age of technology. Everyone who uses data should be able to trust it to deliver ongoing value. So, we have to pause and ask ourselves why this isn’t happening. The answer is that common barriers often get in the way of reaching data goals, such as:

• Silos that create isolated, outdated, and untrustworthy data.
• Quality issues, such as incomplete, inaccurate, and inconsistent data.
• Users do not have the skills needed to connect and analyze data, so they rely on IT.
• Latency issues prevent real-time data access, which limits timely insights.
• Data management problems that existed on-premises were migrated to the cloud.

Organizations know they have some or all of these problems, but they often don’t know what steps are needed to resolve them. Actian can help. We have the technology and expertise to enable data confidence—regardless of where you are on your data journey.

Innovation Starts with Trustworthy Data

What if you could swiftly go from data to decision with full confidence and ease? It doesn’t have to be a pipe dream. The solution is readily available now. It ensures you’re using high-quality, accurate data so you have full confidence in your decision-making. It simplifies data transformations, empowering you to get the data you want, when and how you want it, regardless of your skill level, and without relying on IT. Plus, you won’t have to wait for data because it gets delivered in real-time.

The Actian Data Platform makes data easy-to-use, allowing you to meet the needs of more business users, analysts, and data-intensive applications. You can collect, manage, and analyze data in real-time with our transactional database, data integration, data quality, and data warehouse capabilities working together in a single, easy-to-use platform.

The platform lets you manage data from any public cloud, multi- or hybrid cloud, and on-premises environment through a single pane of glass. The platform’s self-service data integration lowers costs while enabling you to perform more use cases without needing multiple data products.

What does all of this mean for your business? It means that data integration, access, and quality are easier than ever. It also means that you can trust your data to make confident decisions that accelerate your organization’s growth, foster new levels of innovation, support your digital transformation, and deliver other business value.

Enabling a Data-Driven Culture

With data volumes becoming more robust, having immediate access to high-quality data is essential, but challenging. Any problems with quality, latency, or integration will compound as data volumes grow, leading to potentially misinformed decision-making and mistrust in the data. Establishing data quality standards, making integration and access easy, and putting data in the hands of everyone who needs it advances the business, promotes a data-driven culture, and drives innovation. And this is where Actian can play a critical role.

What makes the Actian Data Platform unique, at a high level, is its ability to consolidate various data functions into a single platform, making data readily available and easy to use across your organization.

The platform handles extract, transform, and load (ETL), data transformation, data quality checks, and data analytics all in one place. Bringing everything and everyone together on a single platform lowers costs and reduces the resources needed to manage your data system. You benefit from real-time, trustworthy data across the entire organization, giving you full confidence in your data.

When you trust your data, you have the ability—and the confidence—to explore more use cases, increase revenues, reduce costs, fast-track innovation, win market share, and more for a strategic edge in your industry. Our customers are using data to drive new successes everyday!

Related resources you may find useful:

Top Capabilities to Look for in Database Management Tools

The Actian Data Platform’s Superior Price-Performance

How to Build an Effective Data Management Project Plan

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