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The Essential Guide to Modernizing HCL Informix Applications (Part 1)

Welcome to the first installment of my four-part blog series on HCL InformixÂŽ application modernization.

Organizations like yours face increasing pressure to modernize their legacy applications to remain competitive and meet customer needs. HCL Informix, a robust and reliable database platform, has been a cornerstone of many businesses for decades. Now, as technology advances and business needs change, HCL Informix can play a new role—helping you to reevaluate and modernize your applications.

In the HCL Informix Modernization Checklist, I outline four steps to planning your modernization journey:

  1. Start building your business strategy
  2. Evaluate your existing Informix database environment
  3. Kick off your modernization project
  4. Learn, optimize, and innovate

Throughout this modernization series, we will dedicate a blog to each of these steps, delving into the strategic considerations, technical approaches, and best practices so you can get your project started on the right track.

Start building your business strategy

Establish your application modernization objectives

The initial step in any application migration and modernization project is to clearly define the business problems you are trying to solve and optimize your project planning to best serve those needs. For example, you may be facing challenges with: 

  • Security and compliance
  • Stability and reliability 
  • Performance bottlenecks and scalability 
  • Web and modern APIs
  • Technological obsolescence
  • Cost inefficiencies

By defining these parameters, you can set a clear objective for your migration and modernization efforts. This will guide your decision-making process and help in selecting the right strategies and technologies for a successful transformation.

Envision the end result

Understanding the problem you want to address is crucial, but it’s equally important to develop a solution. Start by envisioning an ideal scenario. For instance, consider goals like:

  • Real-time responses
  • Scale to meet user demand
  • Update applications with zero downtime
  • Zero security incidents
  • 100% connectivity with other applications
  • Deliver the project on time and on budget
  • Complete business continuity

Track progress with key performance indicators

Set key performance indicators (KPIs) to track progress toward your goals and objectives. This keeps leadership informed and motivates the team. Some sample KPIs might look like: 

kpis for hcl informix

Identify the capabilities you want to incorporate into your applications

With your vision in place, identify capabilities you wish to incorporate into your applications to help you meet your KPIs. Consider incorporating capabilities like:

  • Cloud computing
  • Third-party solutions and microservices
  • Orchestration and automation
  • DevOps practices
  • APIs for better integration

Evaluate each capability and sketch an architecture diagram to determine if existing tools meet your needs. If not, identify new services required for your modernization project.

Get Your Modernization Checklist

For more best-practice approaches to modernizing your Informix applications, download the HCL Informix Modernization Checklist and stay tuned for the next blog in the series.

Get the Checklist >

InformixÂŽ is a trademark of IBM Corporation in at least one jurisdiction and is used under license.

The post The Essential Guide to Modernizing HCL Informix Applications (Part 1) appeared first on Actian.


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Author: Nick Johnson

The future of generative AI’s form factor


As artificial intelligence (AI) continues to advance, the form factor of generative AI is evolving rapidly. The concept of “form factor” encompasses the systems, interfaces, and user experiences that allow us to interact with AI. It’s what bridges the gap between complex machine learning models and practical, everyday use cases. Today, the most familiar form […]

The post The future of generative AI’s form factor appeared first on LightsOnData.


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Author: George Firican

Data vs. AI Literacy: Why Both Are Key When Driving Innovation and Transformation


I have written before about the 5Ws of data and how important metadata – data about data – really is. This knowledge helps connect and contextualize data in ways that previously would take hours of knowledge and information mining. We have the tools now to automate this process and display it in a knowledge model of the data, […]

The post Data vs. AI Literacy: Why Both Are Key When Driving Innovation and Transformation appeared first on DATAVERSITY.


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Author: Philip Miller

Data Management in an Industrial Environment


Industrial environments are rich data sources, from equipment pressure and temperature readings to real-time inventory levels. This ocean of data provides organizations with valuable insights when (and if) effectively harnessed. By transforming raw data generated across the floor 24/7 into actionable intelligence, industrial plants are equipped with data-informed insights necessary to create operational strategies that […]

The post Data Management in an Industrial Environment appeared first on DATAVERSITY.


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Author: Sarah Kline

Table Cloning: Create Instant Snapshots Without Data Duplication

What is Table Cloning?

Table Cloning is a database operation that makes a copy of an X100 table without the performance penalty of copying the underlying data. If you arrived here looking for the SQL syntax to clone a table in Actian Vector, it works like this:

CREATE TABLE newtable CLONE existingtable
[, newtable2 CLONE existingtable2, ...]
            [ WITH <option, option, ...> ];

The WITH options are briefly listed here. We’ll explain them in more detail later on.

WITH <option>
NODATA
Clone only the table structure, not its contents.
GRANTS
Also copy privileges from existing tables to new tables.
REFERENCES=     
     NONE
   | RESTRICTED
   | EXTENDED
Disable creation of references between new tables (NONE), create references between new tables to match those between existing tables (RESTRICTED, the default), or additionally enable creation of references from new tables to existing tables not being cloned (EXTENDED).

The new table – the “clone” – has the same contents the existing table did at the point of cloning. The main thing to remember is that the clone you’ve created is just a table. No more, no less. It looks exactly like a copy. The new table may subsequently be inserted into, updated, deleted from, and even dropped, without affecting the original table, and vice versa.

In developing this feature, it became common to field questions like “Can you create a view on a clone?” or “Can you update a clone?” and “Can you grant privileges on a clone?” The answer, in all cases, is yes. It’s a table. If it helps, after you clone a table, you can simply forget that the table was created with the CLONE syntax. That’s what Vector does.

What Isn’t Table Cloning?

It’s just as important to recognize what Table Cloning is not. You can only clone an X100 table, all its contents or none of it, within the same database. You can’t clone only part of a table, or clone a table between two databases.

What’s it For?

With Table Cloning, you can make inexpensive copies of an existing X100 table. This can be useful to create and persist daily snapshots of a table that changes gradually over time, for example. These snapshots can be queried like any other table.

Users can also make experimental copies of sets of tables and try out changes on them, before applying those changes to the original tables. This makes it faster for users to experiment with tables safely.

How Table Cloning Works

In X100’s storage model, when a block of table data is written to storage, that block is never modified, except to be deleted when no longer required. If the table’s contents are modified, a new block is written with the new data, and the table’s list of storage blocks is updated to include the new block and exclude the old one.

table cloning block diagram

X100 catalog and storage for a one-column table MYTABLE, with two storage blocks.

There’s nothing to stop X100 creating a table that references another table’s storage blocks, as long as we know which storage blocks are still referenced by at least one table. So that’s what we do to clone a table. This allows X100 to create what looks like a copy of the table, without having to copy the underlying data.

In the image below, mytableclone references the same storage blocks as mytable does.

table cloning block diagram

X100 catalog and storage after MYTABLECLONE is created as a clone of MYTABLE.

Note that every table column, including the column in the new table, “owns” a storage file, which is the destination file for any new storage blocks for that column. So if new rows are added to mytableclone in the diagram above, the new block will be added to its own storage file:

table cloning block diagram

X100 catalog and storage after another storage block is added to MYTABLECLONE.

X100 tables can also have in-memory updates, which are applied on top of the storage blocks when the table is scanned. These in-memory updates are not cloned, but copied. This means a table which has recently had a large number of updates might not clone instantly.

My First Clone: A Simple Example

Create a table (note that on Actian Ingres, WITH STRUCTURE=X100 is needed to ensure you get an X100 table):

CREATE TABLE mytable (c1 INT, c2 VARCHAR(10)) WITH STRUCTURE=X100;

Insert some rows into it:

INSERT INTO mytable VALUES (1, 'one'), (2, 'two'), (3, 'three'), (4, 'four'), (5, 'five');

Create a clone of this table called myclone:

CREATE TABLE myclone CLONE mytable;

The tables now have the same contents:

SELECT * FROM mytable;
c1 c2
1 one
2 two
3 three
4 four
5 five
SELECT * FROM myclone;
c1 c2
1 one
2 two
3 three
4 four
5 five

Note that there is no further relationship between the table and its clone. The two tables can be modified independently, as if you’d created the new table with CREATE TABLE … AS SELECT …

UPDATE mytable SET c2 = 'trois' WHERE c1 = 3;
INSERT INTO mytable VALUES (6, 'six');
DELETE FROM myclone WHERE c1 = 1;
SELECT * FROM mytable;
c1 c2
1 one
2 two
3 trois
4 four
5 five
6 six
SELECT * FROM myclone;
c1 c2
2 two
3 three
4 four
5 five

You can even drop the original table, and the clone is unaffected:

DROP TABLE mytable;

SELECT * FROM myclone;
c1 c2
2 two
3 three
4 four
5 five

Security and Permissions

You can clone any table you have the privilege to SELECT from, even if you don’t own it.

When you create a table, whether by cloning or otherwise, you own it. That means you have all privileges on it, including the privilege to drop it.

By default, the privileges other people have on your newly-created clone are the same as if you created a table the normal way. If you want all the privileges other users were GRANTed on the existing table to be granted to the clone, use WITH GRANTS.

Metadata-Only Clone

The option WITH NODATA will create an empty copy of the existing table(s), but not the contents. If you do this, you’re not doing anything you couldn’t do with existing SQL, of course, but it may be easier to use the CLONE syntax to make a metadata copy of a group of tables with complicated referential relationships between them.

The WITH NODATA option is also useful on Actian Ingres 12.0. The clone functionality only works with X100 tables, but Actian Ingres 12.0 allows you to create metadata-only clones of non-X100 Ingres tables, such as heap tables.

Cloning Multiple Tables at Once

If you have a set of tables connected by foreign key relationships, you can clone them to create a set of tables connected by the same relationships, as long as you clone them all in the same statement.

For example, suppose we have the SUPPLIER, PART and PART_SUPP, defined like this:

CREATE TABLE supplier (
supplier_id INT PRIMARY KEY,
supplier_name VARCHAR(40),
supplier_address VARCHAR(200)
);

CREATE TABLE part (
part_id INT PRIMARY KEY,
part_name VARCHAR(40)
);

CREATE TABLE part_supp (
supplier_id INT REFERENCES supplier(supplier_id),
part_id INT REFERENCES part(part_id),
cost DECIMAL(6, 2)
);

If we want to clone these three tables at once, we can supply multiple pairs of tables to the clone statement:

CREATE TABLE
supplier_clone CLONE supplier,
part_clone CLONE part,
part_supp_clone CLONE part_supp;

We now have clones of the three tables. PART_SUPP_CLONE references the new tables SUPPLIER_CLONE and PART_CLONE – it does not reference the old tables PART and SUPPLIER.

Without Table Cloning, we’d have to create the new tables ourselves with the same definitions as the existing tables, then copy the data into the new tables, which would be further slowed by the necessary referential integrity checks. With Table Cloning, the database management system doesn’t have to perform an expensive referential integrity check on the new tables because their contents are the same as the existing tables, which have the same constraints.

WITH REFERENCES=NONE

Don’t want your clones to have references to each other? Then use WITH REFERENCES=NONE:

CREATE TABLE
supplier_clone CLONE supplier,
part_clone CLONE part,
part_supp_clone CLONE part_supp
WITH REFERENCES=NONE;

WITH REFERENCES=EXTENDED

Normally, the CLONE statement will only create references between the newly-created clones.

For example, if you only cloned PART and PART_SUPP:

CREATE TABLE
part_clone CLONE part,
part_supp_clone CLONE part_supp;

PART_SUPP_CLONE would have a foreign key reference to PART_CLONE, but not to SUPPLIER.

But what if you want all the clones you create in a statement to retain their foreign keys, even if that means referencing the original tables? You can do that if you want, using WITH REFERENCES=EXTENDED:

CREATE TABLE
part_clone CLONE part,
part_supp_clone CLONE part_supp
WITH REFERENCES=EXTENDED;

After the above SQL, PART_SUPP_CLONE would reference PART_CLONE and SUPPLIER.

Table Cloning Use Case and Real-World Benefits

The ability to clone tables opens up new use cases. For example, a large eCommerce company can use table cloning to replicate its production order database. This allows easier reporting and analytics without impacting the performance of the live system. Benefits include:

  • Reduced reporting latency. Previously, reports were generated overnight using batch ETL processes. Table cloning can create reports in near real-time, enabling faster decision-making. It can also be used to create a low-cost daily or weekly snapshot of a table which receives gradual changes.
  • Improved analyst productivity. Analysts no longer have to make a full copy of a table in order to try out modifications. They can clone the table and work on the clone instead, without having to wait for a large table copy or modifying the original.
  • Cost savings. A clone takes up no additional storage initially, because it only refers to the original table’s storage blocks. New storage blocks are written only as needed when the table is modified. Table cloning would therefore reduce storage costs compared to maintaining a separate data warehouse for reporting.

This hypothetical example illustrates the potential benefits of table cloning in a real-world scenario. By implementing table cloning effectively, you can achieve significant improvements in development speed, performance, cost savings, and operational efficiency.

Create Snapshot Copies of X100 Tables

Table Cloning allows the inexpensive creation of snapshot copies of existing X100 tables. These new tables are tables in their own right, which may be modified independently of the originals.

Actian Vector 7.0, available this fall, will offer Table Cloning. You’ll be able to easily create snapshots of table data at any moment, while having the ability to revert to previous states without duplicating storage. With this Table Cloning capability, you’ll be able to quickly test scenarios, restore data to a prior state, and reduce storage costs. Find out more.

The post Table Cloning: Create Instant Snapshots Without Data Duplication appeared first on Actian.


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Author: Actian Corporation

The Hidden Language of Data: How Linguistic Analysis Is Transforming Data Interpretation


From Fortune 500 companies to local startups, everyone’s swimming in a sea of numbers, charts, and graphs. But here’s the thing: While structured data like sales figures and customer demographics have long been the backbone of analytics, there’s a growing realization that unstructured data is the real goldmine. Think about it. Every tweet, email, customer review, and social […]

The post The Hidden Language of Data: How Linguistic Analysis Is Transforming Data Interpretation appeared first on DATAVERSITY.


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Author: Nahla Davies

From Instincts to Data-Driven Success: The AI-Powered Path to Product-Led Growth


Have you noticed the way that businesses grow is changing? We are moving away from standard sales-driven models to more innovative product-led tactics. And what is fueling this shift? You guessed it: AI and predictive analytics. These tools are not just fancy jargon; they are transforming how we understand customer needs, customize experiences, and upgrade […]

The post From Instincts to Data-Driven Success: The AI-Powered Path to Product-Led Growth appeared first on DATAVERSITY.


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Author: Lohith Kumar Paripati

Fundamentals of Edge-to-Cloud Data Management

Over the last few years edge computing has progressed significantly, both in capability and availability, continuing a progressive trend of data management at the edge. According to a recent report, the number of Internet of Things (IoT) devices worldwide is forecast to almost double from 15.9 billion in 2023 to more than 32.1 billion IoT devices in 2030. However, during that time one thing has remained constant. There has been a need for good Edge-to-Cloud data management foundations and practices. 

In this blog post, we will provide an overview of edge-to-cloud data management. We will explore the main concepts, benefits, and practical applications that can help you make the most of your data.

The Edge: Where Data Meets Innovation

At the heart of edge-to-cloud data management lies the edge – the physical location where data is generated. From sensors and IoT devices to wearable technology and industrial machinery, the edge is a treasure trove of real-time insights. By processing and analyzing data closer to its source, you can reduce latency, improve efficiency, and unlock new opportunities for innovation.

The Power of Real-Time Insights

Imagine the possibilities when you can access and analyze data in real-time. Whether you’re optimizing manufacturing processes, improving customer experiences, or making critical business decisions, real-time insights provide a competitive edge.

  • Predictive maintenance: Prevent equipment failures and minimize downtime by analyzing sensor data to detect anomalies and predict potential issues.
  • Enhanced customer experiences: Personalize recommendations, optimize inventory, and provide exceptional service by leveraging real-time customer data.
  • Intelligent operations: Optimize fleet management, streamline supply chains, and improve energy efficiency with real-time data-driven insights.

The Benefits of Edge-to-Cloud Data Management

By implementing an effective edge-to-cloud data management strategy, you can:

  • Reduce latency and improve response times: Process data closer to its source to make faster decisions.
  • Enhance operational efficiency: Optimize processes, reduce costs, and improve productivity.
  • Gain a competitive advantage: Unlock new opportunities for innovation and growth.
  • Improve decision-making: Make data-driven decisions based on real-time insights.
  • Ensure data privacy and security: Protect sensitive data from unauthorized access and breaches.

Want to Learn More?

This blog post has only scratched the surface of the exciting world of edge-to-cloud data management. To dive deeper into the concepts, techniques, and best practices, be sure to download our comprehensive ebook – Edge Data Management 101.

Our eBook will cover:

  • The fundamentals of edge computing.
  • Best practices for edge data management.
  • Real-world use cases and success stories.
  • Security considerations and best practices.
  • The future of edge data management.

Don’t miss out on this opportunity to stay ahead of the curve. Download your free copy of our eBook today and unlock the power of real-time data at the edge.

The post Fundamentals of Edge-to-Cloud Data Management appeared first on Actian.


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Author: Kunal Shah

Build an IoT Smart Farm Using Raspberry Pi and Actian Zen

Technology is changing every industry, and agriculture is no exception. The Internet of Things (IoT) and edge computing provide powerful tools to make traditional farming practices more efficient, sustainable, and data-driven. One affordable and versatile platform that can form the basis for such a smart agriculture system is the Raspberry Pi.

In this blog post, we will build a smart agriculture system using IoT devices to monitor soil moisture, temperature, and humidity levels across a farm. The goal is to optimize irrigation and ensure optimal growing conditions for crops. We’ll use a Raspberry Pi running Raspbian OS, Actian Zen Edge for database management, Zen Enterprise to handle the detected anomalies on the remote server database, and Python with the Zen ODBC interface for data handling. Additionally, we’ll leverage AWS SNS (Simple Notification Service) to send alerts for detected anomalies in real-time for immediate action.

Prerequisites

Before we start, ensure you have the following:

  • A Raspberry Pi running Raspbian OS.
  • Python installed on your Raspberry Pi.
  • Actian Zen Edge database installed.
  • PyODBC library installed.
  • AWS SNS set up with an appropriate topic and access credentials.

Step 1: Setting Up the Raspberry Pi

First, update your Raspberry Pi and install the necessary libraries:

sudo apt-get update
sudo apt-get upgrade
sudo apt-get install python3-pip
pip3 install pyodbc boto3

Step 2: Install Actian Zen Edge

Follow the instructions on the Actian Zen Edge download page to download and install Actian Zen Edge on your Raspberry Pi.

Step 3: Create Tables in the Database

We need to create tables to store sensor data and anomalies. Connect to your Actian Zen Edge database and create the following table:

CREATE TABLE sensor_data (
    id identity PRIMARY KEY,
    timestamp DATETIME,
    soil_moisture FLOAT,
    temperature FLOAT,
    humidity FLOAT
);

Install Zen Enterprise, connect to the central database, and create the following table:

 CREATE TABLE anomalies (
    id identity PRIMARY KEY ,
    timestamp DATETIME,
    soil_moisture FLOAT,
    temperature FLOAT,
    humidity FLOAT,
    description longvarchar
);

Step 4: Define the Python Script

Now, let’s write the Python script to handle sensor data insertion, anomaly detection, and alerting via AWS SNS.

Anomaly Detection Logic

Define a function to check for anomalies based on predefined thresholds:

def check_for_anomalies(data):
    threshold = {'soil_moisture': 30.0, 'temperature': 35.0, 'humidity': 70.0}
    anomalies = []
    if data['soil_moisture'] < threshold['soil_moisture']:
        anomalies.append('Low soil moisture detected')
    if data['temperature'] > threshold['temperature']:
        anomalies.append('High temperature detected')
    if data['humidity'] > threshold['humidity']:
        anomalies.append('High humidity detected')
    return anomalies

Insert Sensor Data

Define a function to insert sensor data into the database:

import pyodbc

def insert_sensor_data(data):
    conn = pyodbc.connect('Driver={Pervasive ODBC 
Interface};servername=localhost;Port=1583;serverdsn=demodata;')
    cursor = conn.cursor()
    cursor.execute("INSERT INTO sensor_data (timestamp, soil_moisture, temperature, humidity) VALUES (?, ?, ?, ?)",
                   (data['timestamp'], data['soil_moisture'], data['temperature'], data['humidity']))
    conn.commit()
    cursor.close()
    conn.close()

Send Anomalies to the Remote Database

Define a function to send detected anomalies to the database:

def send_anomalies_to_server(anomaly_data):
    conn = pyodbc.connect('Driver={Pervasive ODBC Interface};servername=<remote server>;Port=1583;serverdsn=demodata;')
    cursor = conn.cursor()
    cursor.execute("INSERT INTO anomalies (timestamp, soil_moisture, temperature, humidity, description) VALUES (?, ?, ?, ?, ?)",
                   (anomaly_data['timestamp'], anomaly_data['soil_moisture'], anomaly_data['temperature'], anomaly_data['humidity'], anomaly_data['description']))
    conn.commit()
    cursor.close()
    conn.close()

Send Alerts Using AWS SNS

Define a function to send alerts using AWS SNS:

def send_alert(message):
    sns_client = boto3.client('sns', aws_access_key_id='Your key ID',
    aws_secret_access_key ='Your Access key’, region_name='your-region')
    topic_arn = 'arn:aws:sns:your-region:your-account-id:your-topic-name'
    response = sns_client.publish(
        TopicArn=topic_arn,
        Message=message,
        Subject='Anomaly Alert'
    )
    return response

Replace your-region, your-account-id, and your-topic-name with your actual AWS SNS topic details.

Step 5: Generate Sensor Data

Define a function to simulate real-world sensor data:

import random
import datetime

def generate_sensor_data():
    return {
        'timestamp': datetime.datetime.now().strftime('%Y-%m-%d %H:%M:%S'),
        'soil_moisture': random.uniform(20.0, 40.0),
        'temperature': random.uniform(15.0, 45.0),
        'humidity': random.uniform(30.0, 80.0)
    }

Step 6: Main Function to Simulate Data Collection and Processing

Finally, put everything together in a main function:

def main():
    for _ in range(100):
        sensor_data = generate_sensor_data()
        insert_sensor_data(sensor_data)
        anomalies = check_for_anomalies(sensor_data)
        if anomalies:
            anomaly_data = {
                'timestamp': sensor_data['timestamp'],
                'soil_moisture': sensor_data['soil_moisture'],
                'temperature': sensor_data['temperature'],
                'humidity': sensor_data['humidity'],
                'description': ', '.join(anomalies)
            }
            send_anomalies_to_server(anomaly_data)
            send_alert(anomaly_data['description'])
if __name__ == "__main__":
    main()

Conclusion

And there you have it! By following these steps, you’ve successfully set up a basic smart agriculture system on a Raspberry Pi using Actian Zen Edge and Python. This system, which monitors soil moisture, temperature, and humidity levels, detects anomalies, stores data in databases, and sends notifications via AWS SNS, is a scalable solution for optimizing irrigation and ensuring optimal growing conditions for crops. Now, it’s your turn to apply this knowledge and contribute to the future of smart agriculture.

Remember to replace placeholders with your actual AWS SNS topic details and database connection details. Happy farming!

The post Build an IoT Smart Farm Using Raspberry Pi and Actian Zen appeared first on Actian.


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Author: Johnson Varughese

Unleashing the Power of People and Culture: The Ultimate Drivers of Data Governance Success


In the high-stakes world of data governance, where organizations strive to protect and leverage their most valuable asset, one truth stands out: technology alone won’t get you there. The secret sauce? People and culture. They are the lifeblood of any successful data governance strategy, the pulse that drives data literacy, and the force that propels […]

The post Unleashing the Power of People and Culture: The Ultimate Drivers of Data Governance Success appeared first on DATAVERSITY.


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Author: Gopi Maren

Data Visualization in the Era of AI/ML


How will data visualization evolve in the era of AI/ML? While AI is rapidly evolving, it is ironic that business users are still using “dumb” dashboards. The challenge is to move beyond these unintelligent dashboards to a genuinely transformative visual analytics solution that harnesses the power of AI/ML. While some vendors offer a ChatGPT-like querying […]

The post Data Visualization in the Era of AI/ML appeared first on DATAVERSITY.


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Author: Chaitanya Indukuri

How Retail Data Products Are Changing Customer Journey Mapping


The retail world is constantly evolving, and in this fast-paced environment, understanding your customer is more important than ever. It’s no longer just about making a sale; it’s about creating a journey that turns casual shoppers into loyal customers. With the rise of advanced retail data tools, businesses can now dig deep into customer preferences and behaviors […]

The post How Retail Data Products Are Changing Customer Journey Mapping appeared first on DATAVERSITY.


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Author: Mridula Dileepraj Kidiyur

Data Warehousing Demystified: Your Guide From Basics to Breakthroughs

Table of contents 

Understanding the Basics

What is a Data Warehouse?

The Business Imperative of Data Warehousing

The Technical Role of Data Warehousing

Understanding the Differences: Databases, Data Warehouses, and Analytics Databases

The Human Side of Data: Key User Personas and Their Pain Points

Data Warehouse Use Cases For Modern Organizations

6 Common Business Use Cases

9 Technical Use Cases

Understanding the Basics

Welcome to data warehousing 101. For those of you who remember when “cloud” only meant rain and “big data” was just a database that ate too much, buckle up—we’ve come a long way. Here’s an overview:

What is a Data Warehouse?

Data warehouses are large storage systems where data from various sources is collected, integrated, and stored for later analysis. Data warehouses are typically used in business intelligence (BI) and reporting scenarios where you need to analyze large amounts of historical and real-time data. They can be deployed on-premises, on a cloud (private or public), or in a hybrid manner.

Think of a data warehouse as the Swiss Army knife of the data world – it’s got everything you need, but unlike that dusty tool in your drawer, you’ll actually use it every day!

Prominent examples include Actian Data Platform, Amazon Redshift, Google BigQuery, Snowflake, Microsoft Azure Synapse Analytics, and IBM Db2 Warehouse, among others.

Proper data consolidation, integration, and seamless connectivity with BI tools are crucial for a data strategy and visibility into the business. A data warehouse without this holistic view provides an incomplete narrative, limiting the potential insights that can be drawn from the data.

“Proper data consolidation, integration, and seamless connectivity with BI tools are crucial aspects of a data strategy. A data warehouse without this holistic view provides an incomplete narrative, limiting the potential insights that can be drawn from the data.”

The Business Imperative of Data Warehousing

Data warehouses are instrumental in enabling organizations to make informed decisions quickly and efficiently. The primary value of a data warehouse lies in its ability to facilitate a comprehensive view of an organization’s data landscape, supporting strategic business functions such as real-time decision-making, customer behavior analysis, and long-term planning.

But why is a data warehouse so crucial for modern businesses? Let’s dive in.

A data warehouse is a strategic layer that is essential for any organization looking to maintain competitiveness in a data-driven world. The ability to act quickly on analyzed data translates to improved operational efficiencies, better customer relationships, and enhanced profitability.

The Technical Role of Data Warehousing

The primary function of a data warehouse is to facilitate analytics, not to perform analytics itself. The BI team configures the data warehouse to align with its analytical needs. Essentially, a data warehouse acts as a structured repository, comprising tables of rows and columns of carefully curated and frequently updated data assets. These assets feed BI applications that drive analytics.

“The primary function of a data warehouse is to facilitate analytics, not to perform analytics itself.”

Achieving the business imperatives of data warehousing relies heavily on these four key technical capabilities:

1. Real-Time Data Processing: This is critical for applications that require immediate action, such as fraud detection systems, real-time customer interaction management, and dynamic pricing strategies. Real-time data processing in a data warehouse is like a barista making your coffee to order–it happens right when you need it, tailored to your specific requirements.

2. Scalability and Performance: Modern data warehouses must handle large datasets and support complex queries efficiently. This capability is particularly vital in industries such as retail, finance, and telecommunications, where the ability to scale according to demand is necessary for maintaining operational efficiency and customer satisfaction.

3. Data Quality and Accessibility: The quality of insights directly correlates with the quality of data ingested and stored in the data warehouse. Ensuring data is accurate, clean, and easily accessible is paramount for effective analysis and reporting. Therefore, it’s crucial to consider the entire data chain when crafting a data strategy, rather than viewing the warehouse in isolation.

4. Advanced Capabilities: Modern data warehouses are evolving to meet new challenges and opportunities:

      • Data virtualization: Allowing queries across multiple data sources without physical data movement.
      • Integration with data lakes: Enabling analysis of both structured and unstructured data.
      • In-warehouse machine learning: Supporting the entire ML lifecycle, from model training to deployment, directly within the warehouse environment.

“In the world of data warehousing, scalability isn’t just about handling more data—it’s about adapting to the ever-changing landscape of business needs.”

Understanding the Differences: Databases, Data Warehouses, and Analytics Databases

Databases, data warehouses, and analytics databases serve distinct purposes in the realm of data management, with each optimized for specific use cases and functionalities.

A database is a software system designed to efficiently store, manage, and retrieve structured data. It is optimized for Online Transaction Processing (OLTP), excelling at handling numerous small, discrete transactions that support day-to-day operations. Examples include MySQL, PostgreSQL, and MongoDB. While databases are adept at storing and retrieving data, they are not specifically designed for complex analytical querying and reporting.

Data warehouses, on the other hand, are specialized databases designed to store and manage large volumes of structured, historical data from multiple sources. They are optimized for analytical processing, supporting complex queries, aggregations, and reporting. Data warehouses are designed for Online Analytical Processing (OLAP), using techniques like dimensional modeling and star schemas to facilitate complex queries across large datasets. Data warehouses transform and integrate data from various operational systems into a unified, consistent format for analysis. Examples include Actian Data Platform, Amazon Redshift, Snowflake, and Google BigQuery.

Analytics databases, also known as analytical databases, are a subset of databases optimized specifically for analytical processing. They offer advanced features and capabilities for querying and analyzing large datasets, making them well-suited for business intelligence, data mining, and decision support. Analytics databases bridge the gap between traditional databases and data warehouses, offering features like columnar storage to accelerate analytical queries while maintaining some transactional capabilities. Examples include Actian Vector, Exasol, and Vertica. While analytics databases share similarities with traditional databases, they are specialized for analytical workloads and may incorporate features commonly associated with data warehouses, such as columnar storage and parallel processing.

“In the data management spectrum, databases, data warehouses, and analytics databases each play distinct roles. While all data warehouses are databases, not all databases are data warehouses. Data warehouses are specifically tailored for analytical use cases. Analytics databases bridge the gap, but aren’t necessarily full-fledged data warehouses, which often encompass additional components and functionalities beyond pure analytical processing.”

The Human Side of Data: Key User Personas and Their Pain Points

Welcome to Data Warehouse Personalities 101. No Myers-Briggs here—just SQL, Python, and a dash of data-induced delirium. Let’s see who’s who in this digital zoo.

Note: While these roles are presented distinctly, in practice they often overlap or merge, especially in organizations of varying sizes and across different industries. The following personas are illustrative, designed to highlight the diverse perspectives and challenges related to data warehousing across common roles.

  1. DBAs are responsible for the technical maintenance, security, performance, and reliability of data warehouses. “As a DBA, I need to ensure our data warehouse operates efficiently and securely, with minimal downtime, so that it consistently supports high-volume data transactions and accessibility for authorized users.”
  2. Data analysts specialize in processing and analyzing data to extract insights, supporting decision-making and strategic planning. “As a data analyst, I need robust data extraction and query capabilities from our data warehouse, so I can analyze large datasets accurately and swiftly to provide timely insights to our decision-makers.”
  3. BI analysts focus on creating visualizations, reports, and dashboards from data to directly support business intelligence activities. “As a BI analyst, I need a data warehouse that integrates seamlessly with BI tools to facilitate real-time reporting and actionable business insights.”
  4. Data engineers manage the technical infrastructure and architecture that supports the flow of data into and out of the data warehouse. “As a data engineer, I need to build and maintain a scalable and efficient pipeline that ensures clean, well-structured data is consistently available for analysis and reporting.”
  5. Data scientists use advanced analytics techniques, such as machine learning and predictive modeling, to create algorithms that predict future trends and behaviors. “As a data scientist, I need the data warehouse to handle complex data workloads and provide the computational power necessary to develop, train, and deploy sophisticated models.”
  6. Compliance officers ensure that data management practices comply with regulatory requirements and company policies. “As a compliance officer, I need the data warehouse to enforce data governance practices that secure sensitive information and maintain audit trails for compliance reporting.”
  7. IT managers oversee the IT infrastructure and ensure that technological resources meet the strategic needs of the organization. “As an IT manager, I need a data warehouse that can scale resources efficiently to meet fluctuating demands without overspending on infrastructure.”
  8. Risk managers focus on identifying, managing, and mitigating risks related to data security and operational continuity. “As a risk manager, I need robust disaster recovery capabilities in the data warehouse to protect critical data and ensure it is recoverable in the event of a disaster.”

Data Warehouse Use Cases For Modern Organizations

In this section, we’ll feature common use cases for both the business and IT sides of the organization.

6 Common Business Use Cases

This section highlights how data warehouses directly support critical business objectives and strategies.

1. Supply Chain and Inventory Management: Enhances supply chain visibility and inventory control by analyzing procurement, storage, and distribution data. Think of it as giving your supply chain a pair of X-ray glasses—suddenly, you can see through all the noise and spot exactly where that missing shipment of left-handed widgets went.

Examples:

        • Retail: Optimizing stock levels and reorder points based on sales forecasts and seasonal trends to minimize stockouts and overstock situations.
        • Manufacturing: Tracking component supplies and production schedules to ensure timely order fulfillment and reduce manufacturing delays.
        • Pharmaceuticals: Ensuring drug safety and availability by monitoring supply chains for potential disruptions and managing inventory efficiently.

2. Customer 360 Analytics: Enables a comprehensive view of customer interactions across multiple touchpoints, providing insights into customer behavior, preferences, and loyalty.

Examples:

        • Retail: Analyzing purchase history, online and in-store interactions, and customer service records to tailor marketing strategies and enhance customer experience (CX).
        • Banking: Integrating data from branches, online banking, and mobile apps to create personalized banking services and improve customer retention.
        • Telecommunications: Leveraging usage data, service interaction history, and customer feedback to optimize service offerings and improve customer satisfaction.

3. Operational Efficiency: Improves the efficiency of operations by analyzing workflows, resource allocations, and production outputs to identify bottlenecks and optimize processes. It’s the business equivalent of finding the perfect traffic route to work—except instead of avoiding road construction, you’re sidestepping inefficiencies and roadblocks to productivity.

Examples:

        • Manufacturing: Monitoring production lines and supply chain data to reduce downtime and improve production rates.
        • Healthcare: Streamlining patient flow from registration to discharge to enhance patient care and optimize resource utilization.
        • Logistics: Analyzing route efficiency and warehouse operations to reduce delivery times and lower operational costs.

4. Financial Performance Analysis: Offers insights into financial health through revenue, expense, and profitability analysis, helping companies make informed financial decisions.

Examples:

        • Finance: Tracking and analyzing investment performance across different portfolios to adjust strategies according to market conditions.
        • Real Estate: Evaluating property investment returns and operating costs to guide future investments and development strategies.
        • Retail: Assessing the profitability of different store locations and product lines to optimize inventory and pricing strategies.

5. Risk Management and Compliance: Helps organizations manage risk and ensure compliance with regulations by analyzing transaction data and audit trails. It’s like having a super-powered compliance officer who can spot a regulatory red flag faster than you can say “GDPR.”

Examples:

        • Banking: Detecting patterns indicative of fraudulent activity and ensuring compliance with anti-money laundering laws.
        • Healthcare: Monitoring for compliance with healthcare standards and regulations, such as HIPAA, by analyzing patient data handling and privacy measures.
        • Energy: Assessing and managing risks related to energy production and distribution, including compliance with environmental and safety regulations.

6. Market and Sales Analysis: Analyzes market trends and sales data to inform strategic decisions about product development, marketing, and sales strategies.

Examples:

        • eCommerce: Tracking online customer behavior and sales trends to adjust marketing campaigns and product offerings in real time.
        • Automotive: Analyzing regional sales data and customer preferences to inform marketing efforts and align production with demand.
        • Entertainment: Evaluating the performance of media content across different platforms to guide future production and marketing investments.

These use cases demonstrate how data warehouses have become the backbone of data-driven decision making for organizations. They’ve evolved from mere data repositories into critical business tools.

In an era where data is often called “the new oil,” data warehouses serve as the refineries, turning that raw resource into high-octane business fuel. The real power of data warehouses lies in their ability to transform vast amounts of data into actionable insights, driving strategic decisions across all levels of an organization.

9 Technical Use Cases

Ever wonder how boardroom strategies transform into digital reality? This section pulls back the curtain on the technical wizardry of data warehousing. We’ll explore nine use cases that showcase how data warehouse technologies turn business visions into actionable insights and competitive advantages. From powering machine learning models to ensuring regulatory compliance, let’s dive into the engine room of modern data-driven decision making.

1. Data Science and Machine Learning: Data warehouses can store and process large datasets used for machine learning models and statistical analysis, providing the computational power needed for data scientists to train and deploy models.

Key features:

        1. Built-in support for machine learning algorithms and libraries (like TensorFlow).
        2. High-performance data processing capabilities for handling large datasets (like Apache Spark).
        3. Tools for deploying and monitoring machine learning models (like MLflow).

2. Data as a Service (DaaS): Companies can use cloud data warehouses to offer cleaned and curated data to external clients or internal departments, supporting various use cases across industries.

Key features:

        1. Robust data integration and transformation capabilities that ensure data accuracy and usability (using tools like Actian DataConnect, Actian Data Platform for data integration, and Talend).
        2. Multi-tenancy and secure data isolation to manage data access (features like those in Amazon Redshift).
        3. APIs for seamless data access and integration with other applications (such as RESTful APIs).
        4. Built-in data sharing tools (features like those in Snowflake).

3. Regulatory Compliance and Reporting: Many organizations use cloud data warehouses to meet compliance requirements by storing and managing access to sensitive data in a secure, auditable manner. It’s like having a digital paper trail that would make even the most meticulous auditor smile. No more drowning in file cabinets!

Key features:

        1. Encryption of data at rest and in transit (technologies like AES encryption).
        2. Comprehensive audit trails and role-based access control (features like those available in Oracle Autonomous Data Warehouse).
        3. Adherence to global compliance standards like GDPR and HIPAA (using compliance frameworks such as those provided by Microsoft Azure).

4. Administration and Observability: Facilitates the management of data warehouse platforms and enhances visibility into system operations and performance. Consider it your data warehouse’s health monitor—keeping tabs on its vital signs so you can diagnose issues before they become critical.

Key features:

        1. A platform observability dashboard to monitor and manage resources, performance, and costs (as seen in Actian Data Platform, or Google Cloud’s operations suite).
        2. Comprehensive user access controls to ensure data security and appropriate access (features seen in Microsoft SQL Server).
        3. Real-time monitoring dashboards for live tracking of system performance (like Grafana).
        4. Log aggregation and analysis tools to streamline troubleshooting and maintenance (implemented with tools like ELK Stack).

5. Seasonal Demand Scaling: The ability to scale resources up or down based on demand makes cloud data warehouses ideal for industries with seasonal fluctuations, allowing them to handle peak data loads without permanent investments in hardware. It’s like having a magical warehouse that expands during the holiday rush and shrinks during the slow season. No more paying for empty shelf space!

Key features:

        1. Semi-automatic or fully automatic resource allocation for handling variable workloads (like Actian Data Platform’s scaling and Schedules feature, or Google BigQuery’s automatic scaling).
        2. Cloud-based scalability options that provide elasticity and cost efficiency (as seen in AWS Redshift).
        3. Distributed architecture that allows horizontal scaling (such as Apache Hadoop).

6. Enhanced Performance and Lower Costs: Modern data warehouses are engineered to provide superior performance in data processing and analytics, while simultaneously reducing the costs associated with data management and operations. Imagine a race car that not only goes faster but also uses less fuel. That’s what we’re talking about here—speed and efficiency in perfect harmony.

Key features:

        1. Advanced query optimizers that adjust query execution strategies based on data size and complexity (like Oracle’s Query Optimizer).
        2. In-memory processing to accelerate data access and analysis (such as SAP HANA).
        3. Caching mechanisms to reduce load times for frequently accessed data (implemented in systems like Redis).
        4. Data compression mechanisms to reduce the storage footprint of data, which not only saves on storage costs but also improves query performance by minimizing the amount of data that needs to be read from disk (like the advanced compression techniques in Amazon Redshift).

7. Disaster Recovery: Cloud data warehouses often feature built-in redundancy and backup capabilities, ensuring data is secure and recoverable in the event of a disaster. Think of it as your data’s insurance policy—when disaster strikes, you’re not left empty-handed.

Key features:

        1. Redundancy and data replication across geographically dispersed data centers (like those offered by IBM Db2 Warehouse).
        2. Automated backup processes and quick data restoration capabilities (like the features in Snowflake).
        3. High availability configurations to minimize downtime (such as VMware’s HA solutions).

Note: The following use cases are typically driven by separate solutions, but are core to an organization’s warehousing strategy.

8. (Depends on) Data Consolidation and Integration: By consolidating data from diverse sources like CRM and ERP systems into a unified repository, data warehouses facilitate a comprehensive view of business operations, enhancing analysis and strategic planning.

Key features:

          1. ETL and ELT capabilities to process and integrate diverse data (using platforms like Actian Data Platform or Informatica).
          2. Support for multiple data formats and sources, enhancing data accessibility (capabilities seen in Actian Data Platform or SAP Data Warehouse Cloud).
          3. Data quality tools that clean and validate data (like tools provided by Dataiku).

9. (Facilitates) Business Intelligence: Data warehouses support complex data queries and are integral in generating insightful reports and dashboards, which are crucial for making informed business decisions. Consider this the grand finale where all your data prep work pays off—transforming raw numbers into visual stories that even the most data-phobic executive can understand.

Key features:

          1. Integration with leading BI tools for real-time analytics and reporting (like Tableau).
          2. Data visualization tools and dashboard capabilities to present actionable insights (such as those in Snowflake and Power BI).
          3. Advanced query optimization for fast and efficient data retrieval (using technologies like SQL Server Analysis Services).

The technical capabilities we’ve discussed showcase how modern data warehouses are breaking down silos and bridging gaps across organizations. They’re not just tech tools; they’re catalysts for business transformation. In a world where data is the new currency, a well-implemented data warehouse can be your organization’s most valuable investment.

However, as data warehouses grow in power and complexity, many organizations find themselves grappling with a new challenge: managing an increasingly intricate data ecosystem. Multiple vendors, disparate systems, and complex data pipelines can turn what should be a transformative asset into a resource-draining headache.

“In today’s data-driven world, companies need a unified solution that simplifies their data operations. Actian Data Platform offers an all-in-one approach, combining data integration, data quality, and data warehousing, eliminating the need for multiple vendors and complex data pipelines.”

This is where Actian Data Platform shines, offering an all-in-one solution that combines data integration, data quality, and data warehousing capabilities. By unifying these core data processes into a single, cohesive platform, Actian eliminates the need for multiple vendors and simplifies data operations. Organizations can now focus on what truly matters—leveraging data for strategic insights and decision-making, rather than getting bogged down in managing complex data infrastructure.

As we look to the future, the organizations that will thrive are those that can most effectively turn data into actionable insights. With solutions like Actian Data Platform, businesses can truly capitalize on their data warehouse investment, driving meaningful transformation without the traditional complexities of data management.

Experience the data platform for yourself with a custom demo.

The post Data Warehousing Demystified: Your Guide From Basics to Breakthroughs appeared first on Actian.


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Author: Fenil Dedhia

the anatomy of a customer data breach


Businesses today face an ever-growing threat of consumer data breaches, which can lead to severe financial and reputational damage. As the number of data breaches continues to rise, it’s crucial for companies to understand the risks and take proactive measures to protect their customer information. Failing to do so can result in hefty fines and legal repercussions due to non-compliance with regulations like GDPR and CCPA.

Moreover, over 85% of consumers consider data protection policies crucial before making a purchase, so strengthening your data security can enhance customer loyalty and trust. To mitigate these risks, it’s essential to assess your data collection practices and minimize the amount of sensitive customer data you gather. Implementing robust access controls, such as those offered by Pretectum CMDM, can help you manage who accesses what, reducing vulnerability to breaches.

Don’t wait for a breach to occur—invest in Pretectum CMDM today to enhance your data protection strategies and safeguard your customers’ trust. Contact us for a consultation and take action to protect your business and your customers’ sensitive information.

#loyaltyisupforgrabs

visit www.pretectum.com to learn more

Verschiedene Loyalitätskarten/Kundenkarten/Mitgliedskarten von Kundenbindungsprogrammen (Fluggesellschaften, Hotels, Autovermietungen usw.) https://en.wikipedia.org/wiki/File:Kundenkarten.JPG
Driving Loyalty Programs with Pretectum CMDM

Customer loyalty is a crucial driver of sustainable growth and organizations are increasingly recognizing the importance of implementing effective loyalty programs that not only reward members, partners and customers but also foster long-term relationships.

One of the most effective ways to enhance loyalty initiatives is through the integration of a robust Customer Master Data Management (CMDM) system, such as Pretectum. This approach mirrors the benefits associated with other customer data technologies but with CMDM offers unique advantages that can significantly elevate loyalty programs.

Understanding CMDM

It’s essential to understand what CMDM is. CMDM at its core refers to the processes and technologies that enable an organization to create a single, accurate, and comprehensive view of the customer.

This involves consolidating data from whichever sources the organization uses, including CRM systems, transactional databases, staged content and more. The goal ultimately, is to eliminate data silos and ensure that all customer information is consistent, accurate, and accessible.

This unification of sources into a Golden Nominal comes with the added opportunity to increase the breadth of the customer profile, improve the data quality and deduplicate customer profiles, all of which are critical business outcomes for ensuring loyalty program success.

Comprehensive Customer Profiles

At the heart of any successful loyalty program is a deep understanding of customer behavior and preferences. While Pretectum CMDM does test customer behaviour or preferences and doesn’t force any particular data gathering model, it does excel in supporting the creation of a comprehensive customer profile by aggregating and normalizing data from the multiple touchpoints.

This holistic view allows businesses to segment their customer base effectively as they see fit, identify high-value customers and tailor loyalty offerings to meet the specific needs of members and customers.

hospitality brand using Pretectum CMDM can analyze purchase history in situ, browse customer behavior, and augment patronage, stay and loyalty data with demographic information to find trends, patterns and preferences. A data-driven approach enables a brand to design loyalty programs that resonate with different customer segments according to business needs, ultimately leading to higher engagement and retention rates.

Hotel Five Stars
Hotel Five Stars

Real-Time Personalization

Tailored Rewards and Offers

Pretectum CMDM empowers businesses to deliver real-time personalization in the loyalty programs by supporting continuous analysis of the customer based on any number of rolled-up or aggregated attributes. Companies can adapt loyalty offerings on the fly accordingly. This level of responsiveness is critical for maintaining customer interest and engagement.

retail coffee shop chain could use Pretectum CMDM to store key values related to customer purchases and preferences in real time. If a customer frequently orders a specific type of beverage, the loyalty program could automatically offer personalized rewards, such as a free drink after a certain number of purchases. This tailored approach not only enhances the customer experience but also encourages repeat visits and increased spending.

close up of coffee cup
Photo by Chevanon Photography on Pexels.com

Dynamic Communication

Real-time personalization also extends to communication strategies as well.

With CMDM, businesses can ensure that customer messaging is relevant and timely. For instance, if a customer has recently shown interest in a new product category, the loyalty program could send targeted promotions or educational content related to that category. Such dynamic communication fosters a sense of connection and relevance, making customers feel valued and understood. The decision to communicate being triggered by the presence of a value or attribute on the customer master data profile.

Operational Efficiency

Streamlined Data Management

One of the significant advantages of implementing Pretectum CMDM is the operational efficiency and security it brings to loyalty program management. By centralizing customer data, encrypting it and storing it safely using a sophisticated high grained permissions model, a business can reduce data loss vectors, eliminate data redundancies and streamline data management processes as a whole. Such efficiency is especially important when launching new loyalty initiatives or campaigns, as it reduces the time and resources required to gather and analyze data, and does it with the confidence of meeting compliance obligations and data privacy requirements often imposed by local, regional, national and even international law..

travel company, for example can use Pretectum CMDM to consolidate customer data from various sources, such as booking systems, customer service interactions, and social media. This unified data repository allows the company to quickly assess customer preferences and behaviors, enabling them to launch targeted loyalty campaigns that resonate with their audience.

view of the clouds from an airplane window
Photo by Vlada Karpovich on Pexels.com

Enhanced Reporting and Analytics

With a centralized data system, businesses can also benefit from enhanced reporting and analytics capabilities. Pretectum CMDM provides powerful tools for analyzing customer data profiles, this in turn allows a company to track key metrics such as customer engagement, redemption rates, and overall program ROI. Such a data-driven approach enables organizations to make informed decisions about their strategies and continuously optimize their offerings as a complement to their loyalty program analytics.

Future-Proofing Loyalty Programs

Adapting to Technological Advancements

As technology continues to evolve, so do customer expectations. Pretectum CMDM offers the flexibility needed to adapt your loyalty programs to adjust for emerging trends and technologies. By maintaining a robust data architecture, businesses can easily integrate new tools and platforms, such as artificial intelligence (AI), machine learning, ,achine learning (ML) and large language models (LLM) into their loyalty strategies.

For instance, a fashion retailer could leverage AI-driven insights to recommend personalized fashion portfolios to loyalty program members based on their previous activity aggregated in their Pretectum CMDM profile. By embracing such technological advancements, brands enhance the customer experience and keep loyalty programs relevant in an ever-changing landscape.

trendy young asian women choosing cotton bags in fashion boutique
Photo by Sam Lion on Pexels.com

Building Long-Term Relationships

The goal of any loyalty program is to build long-term relationships with customers. Pretectum CMDM facilitates this by enabling businesses to engage customers in meaningful ways and through understanding customer preferences, delivering personalized experiences, and maintaining open lines of communication. Brands can ultimately foster loyalty that goes beyond transactional interactions.

Subscription services, as an example can use CMDM to track feedback and preferences. Through the active solicitation for input and making adjustments based on customer insights, the brand can create a sense of partnership with only the most loyal members, leading to increased satisfaction and long term retention.

Rewards Club card Handover

Integrating Pretectum CMDM into loyalty programs offers your organization a transformative approach to customer engagement and retention. You can enhance your customer insights, enable real-time personalization, improve operational efficiency, and future-proof your loyalty initiatives. Businesses can create loyalty programs that resonate deeply with customers.

As you continue to navigate the complexities of customer expectations and technological advancements, the strategic implementation of CMDM could be a key differentiator in your driving of loyalty and lasting relationships. By prioritizing your understanding of the customer and driving engagement your brand can cultivate a loyal customer base that not only drives revenue but also champions the brand in a competitive marketplace.

Synergies between Pretectum CMDM and loyalty programs presents a powerful opportunity for businesses to thrive in an increasingly customer-centric world.

By leveraging data effectively and embracing personalization, companies can elevate loyalty strategies and create memorable experiences that keep customers coming back for more. 

Contact us to learn more.

Key Insights From the ISG Buyers Guide for Data Intelligence 2024

Modern data management requires a variety of technologies and tools to support the people responsible for ensuring that data is trustworthy and secure. Conquering the data challenge has led to a massive number of vendors offering solutions that promise to solve data issues.  

With the evolving vendor landscape, it can be difficult to know where to start. It can also be difficult to understand how to determine the best way to evaluate vendors to be sure you’re seeing a true representation of their capabilities—not just sales speak. When it comes to data intelligence, it can be difficult to even define what that means to your business.

With budgets continuously stretched even thinner and new demands placed on data, you need data technologies that meet your needs for performance, reliability, manageability, and validation. Likewise, you want to know that the product has a strong roadmap for your future and a reputation for service you can count on, giving you the confidence to meet current and future needs.

Independent Assessments Are Key to Informing Buying Decisions

Independent analyst reports and buying guides can help you make informed decisions when evaluating and ultimately purchasing software that aligns with your workloads and use cases. The reports offer unbiased, critical insights into the advantages and drawbacks of vendors’ products. The information cuts through marketing jargon to help you understand how technologies truly perform, helping you choose a solution with confidence.

These reports are typically based on thorough research and analysis, considering various factors such as product capabilities, customer satisfaction, and market performance. This objectivity helps you avoid the pitfalls of biased or incomplete information.

For example, the 2024 Buyers Guide for Data Intelligence by ISG Research, which provides authoritative market research and coverage on the business and IT aspects of the software industry, offers insights into several vendors’ products. The guide offers overall scoring of software providers across key categories, such as product experience, capabilities, usability, ROI, and more.

In addition to the overall guide, ISG Research offers multiple buyers guides that focus on specific areas of data intelligence, including data quality and data integration.

ISG Research Market View on Data Intelligence

Data intelligence is a comprehensive approach to managing and leveraging data across your organization. It combines several key components working seamlessly together to provide a holistic view of data assets and facilitate their effective use. 

The goal of data intelligence is to empower all users to access and make use of organizational data while ensuring its quality. As ISG Research noted in its Data Quality Buyers Guide, the data quality product category has traditionally been dominated by standalone products focused on assessing quality. 

“However, data quality functionality is also an essential component of data intelligence platforms that provide a holistic view of data production and consumption, as well as products that address other aspects of data intelligence, including data governance and master data management,” according to the guide.

Similarly, ISG Research’s Data Integration Buyers Guide notes the importance of bringing together data from all required sources. “Data integration is a fundamental enabler of a data intelligence strategy,” the guide points out.   

Companies across all industries are looking for ways to remove barriers to easily access data and enable it to be treated as an important asset that can be consumed across the organization and shared with external partners. To do this effectively and securely, you must consider various capabilities, including data integration, data quality, data catalogs, data lineage, and metadata management solutions.

These capabilities serve as the foundation of data intelligence. They streamline data access and make it easier for teams to consume trusted data for analytics and business intelligence that inform decision making.

ISG Research Criteria for Choosing Data Intelligence Vendors

ISG Research notes that software buying decisions should be based on research. “We believe it is important to take a comprehensive, research-based approach, since making the wrong choice of data integration technology can raise the total cost of ownership, lower the return on investment and hamper an enterprise’s ability to reach its full performance potential,” according to the company.  

In the 2024 Data Intelligence Buyers Guide, ISG​​ Research evaluated software and presented findings in key categories that are important to modern businesses. The evaluation offers a framework that allows you to shorten the cycle time when considering and purchasing software.

isg report 2024

For example, ISG Research encourages you to follow a process to ensure the best possible outcomes by:

  • Defining the business case and goals. Understand what you are trying to accomplish to justify the investment. This should include defining the specific needs of people, processes, and technology. Ventana Research, which is part of ISG Research, predicts that through 2026, three-quarters of enterprises will be engaged in data integrity initiatives to increase trust in their data.
  • Assessing technologies that align with business needs. Based on your business goals, you should determine the technological capabilities needed for success. This will ensure you maximize your technology investments and avoid paying for tools that you may not require. ISG Research notes that “too many capabilities may be a negative if they introduce unnecessary complexity.”
  • Including people and defining processes. While choosing the right software will help enforce data quality and facilitate getting data to more people across your organization, it’s important to consider the people who need to be involved in defining and maintaining data quality processes.
  • Evaluating and selecting technology properly. Determine the business and technology approach that best aligns with your requirements. This allows you to create criteria for meeting your needs, which can be used for evaluating technologies.

As ISG Research points out in its buyers guide, all the products it evaluated are feature-rich. However, not all the capabilities offered by a software provider are equally valuable to all types of users or support all business requirements needed to manage products on a continuous basis. That’s why it’s important to choose software based on your specific and unique needs.

Buy With Confidence

It can be difficult to keep up with the fast-changing landscape of data products. Independent analyst reports help by enabling you to make informed decisions with confidence.

Actian is providing complimentary access to the ISG Research Data Quality Buyers Guide that offers a detailed software provider and product assessment. Get your copy to find out why Actian is ranked in the “Exemplary” category.

If you’re looking for a single, unified data platform that offers data integration, data warehousing, data quality, and more at unmatched price-performance, Actian can help. Let’s talk. 

 

The post Key Insights From the ISG Buyers Guide for Data Intelligence 2024 appeared first on Actian.


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Author: Actian Corporation

Achieving Cost-Efficient Observability in Cloud-Native Environments


Cloud-native environments have become the cornerstone of modern technology innovation. From nimble startups to tech giants, companies are adopting cloud-native architectures, drawn by the promise of scalability, flexibility, and rapid deployment. However, this power comes with increased complexity – and a pressing need for observability. The Observability Imperative Operating a cloud-native system without proper observability […]

The post Achieving Cost-Efficient Observability in Cloud-Native Environments appeared first on DATAVERSITY.


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Author: Doyita Mitra

Have legacy systems failed us?


I have been working on-and-off with “legacy” systems for decades. The exact definition of what such a thing is, may come across as vague and ill-defined, but that’s ok. The next generations of software developers, data engineers and data scientists and in fact anyone working in tech, will present you with this idea and then you’ll have to work out the realness of their perspective.

For any twenty or thirty-something in tech these days, anything created before they were born or started their career, is likely labeled legacy. It’s a fair perspective. Any system has successors. Yet if it is ‘old’ and is still clicking and whirring in the background as a key piece of technology holding business data together, it might reasonably be considered a part of some legacy.

The term is loaded though.

For those who haven’t quite retired yet (myself included) – legacy connotes some sort of inflexible and unbendable technology that cannot be modernized or made more contemporary. In some industries or contexts though, legacy implies heritage, endurance and resilience. So which is it? Both views have their merits, but they have a different tonality to them, one very negative and one almost revered.

In my early working years, I had the pleasure of seeing the rise of the PC, at a time when upstart technologies were trying to bring personal computing into the home and the workplace. The idea of computing at home was for hobbyists and dismissed by the likes of IBM. Computing at work often involved being bound to a desk with a 30kg beige and brown housed CRT “green screen – dumb terminal” with a keyboard that often weighed as much, or more, than the heaviest of modern day laptops.

One of the main characteristics of these systems, was that they were pretty consistent in the way that they operated. Yes, they were limited, especially in terms of overall functionality, but for the most part the journeys were constrained and the results and behaviours were consistent. Changes to these systems seemed to move glacially. The whole idea of even quarterly software updates for example, would be perhaps somewhat of a novelty. Those that had in-house software development teams laughably took the gestation period of a human baby to get pretty much ‘anything’ done. Even bugs, when they were detected and root cause analysed, would take months to often be remediated, not because of complexity to solve, but rather because of the approaches to software change and update.

I suppose, in some industries, the technology was a bit more dynamic but certainly the friends and colleagues that I worked with in other industry sectors didn’t seem to communicate that there was a high level of velocity of change in these systems. Many of them were mainframe and mini-mainframe based – often serviced by one or more of the big tech brands that dominated in those days.

I would suppose, that a characteristic of modern systems, and modern practices then, is probably encapsulated in the idea of handling of greater complexities. Dealing with higher volumes of data and the need for greater agility. The need for integrated solutions for example, has never pressed harder than it does today. We need and in fact demand interconnectedness and we need to be able to trace numerous golden threads of system interoperability and application technology interdependence at the data level, at unprecedented levels.

In the past we could get away with manual curation of all kinds of things, including describing what we had and where it was, but the volumes, complexities and dependencies of systems today, make the whole idea of doing these things manually, seem futile and fraught with the risk of being incomplete and quickly out of date. Automation is now more than a buzzword, it’s table stakes, and many will rightly assume that automation has already been considered in the design.

Legacy Systems and Their Limitations

As anyone who regularly uses office applications will attest. Just a cursory consideration of your presentations, documents and spreadsheet files, folders and shared content, you will find that they demonstrate just how quickly things can get out of hand.

Unless you are particularly OCD perhaps; you likely have just one steaming heap of documents that you’re hoping your operating system or cloud provider is able to adequately index for a random search.

If not, you’re bound to your naming conventions (if you have any), the recency timestamps or some other criteria. In some respects, even these aspects seems to make all this smell suspiciously like a “legacy problem”.

The growth of interest and focus in modern data management practices in general, means that we need to consider how business and operational demands are reshaping the future of data governance in general.

I still don’t have a good definition for what a “Legacy System” really is despite all this The general perspective is that it is something that predates what you work with on a daily basis. This seems as good as any definition. But, we have to acknowledge though, that legacy systems remain entrenched as the backbone of a great many organizations’ data management strategies. The technology may have advanced and data volumes may have surged, but many legacy systems endure, despite or perhaps in spite of their inadequacies for contemporary and modern business needs.

Inability to Handle Modern Data Complexity

One of the most significant challenges posed by legacy data systems is often their inability to cope with data volumes and the inherent complexities of contemporary data. Pick your favourite system and consider how well it handles those documents I described earlier, either as documents or as links to those documents in some cloud repository.

Many of the legacy solutions that people think about as legacy solutions, were designed more than a generation ago when the technology choices were more limited, there was less globalization and we were still weaning ourselves off paper based and manually routed content and data. Often the data itself was conveniently structured with a prescribed meta model and stored in relational databases. These days, businesses face a deluge of new data types—structured, semi-structured, and unstructured—emanating from an ever gorwing number of sources including social media, IoT, and applications.

Legacy transactions and master data systems are now having to deal with managing tens and hundreds of millions of records spread across function and form specific siloed systems. This fragmentation in turn, is leading to inconsistencies in the data’s content, data quality and data reliability. All this makes it difficult for organizations to know what to keep and what to discard, what to pay attention to and what to ignore, what to use for action and what to simply consider as supplementary.

If there is enough metadata to describe all these systems, we may be lucky enough to index it and make it findable, assuming we know what to look for. The full or even partial adoption of the hybrid cloud has simply perpetuated the distributed silos problem. Now, instead of discrete applications or departments acting as data fiefdoms, we have the triple threat of data in legacy systems, unindexed. Data in local system stores and data in cloud systems. Any technical or non technical user finds it understandably challenging to find what they want and what they should care about because there are very few fully integrated seamless platforms that describe everything in a logical and accessible way.

Rigidity and Lack of Agility

Legacy and traditional systems are also characteristed by some inherent rigidity. The approach to implementing or running them often involves elongated processes that can take months or even years in implementation and require regimented discipline for daily operations. New initiatives hooked to legacy applications are typically characterized by expensive and high failure rates due to their own inherent complexity and the need for extensive customization to integrate and work with more contemporary technologies.

For example, prominent ERP software company SAP, announced in February 2020 that it would provide mainstream maintenance for core applications of [ECC] SAP Business Suite 7 software until the end of 2027.

But according to The Register, as recently as June 2024 representatives of DACH customers suggested that they don’t believe they will even meet the 2030 cut-off when extended support ends.

Research by DSAG, representing SAP customers in DACH found that 68% still use the “Legacy” platform. 22% suggesting that the SAP ECC/Business Suite influenced their SAP investment strategy for 2024. Many are reluctant to upgrade because they have invested so heavily in customizations. All this makes for some tough calls.

The rigidity of the legacy system compounded by the reticence of customers to upgrade does present a challenge in terms of understanding just how responsive any business can be, to changing business needs. SAP wants you to use shinier and glossier versions of their technology in order to maintain a good relationship with you and to ensure that they can continue adequately supporting your business into the future but if you won’t upgrade what are they to do?

The modern digital economies expect businesses to be able to pivot quickly in response to market trends or customer demands. Being stuck on legacy solutions may be holding them back. Companies running on legacy, may need significant time and resources to adapt further or scale to meet the expectations of the new. Apparent system inflexibility will likely hinder innovation and limit one’s ability to compete effectively.

Unification is a possible answer

If you recognise and acknowledge these limitations, then you’re likely already shifting away from the traditional siloed approaches to data management towards more unified platforms.

Integrated solutions like SAP provide a holistic view of organizational data, and they have been paramount for years. But even here, not all the data is held in these gigantic systems. SAP would segment the platforms by business process. Order to Cash, Procure to Pay, Hire to Retire and so on. But business are multidimensional. Business processes aren’t necessarily the way the business thinks about its data.

A multinational running on SAP may think about its data and systems in a very regional fashion, or by a specific industry segment like B2C or B2B; they may even fragment further depending on how they are set up. Channel-focused business for example is not unusual. eCommerce vs Retail Stores; D2C… The number of combinations and permutations are seemingly limitless. Yet each of these areas is likely just another data silo.

A break with data silos fosters cross-divisional collaboration allowing the business to enhance decision-making processes and improve overall operational efficiency. ERP doesn’t necessarily promote this kind of thinking. Such a shift is not just reactive with respect to shortcomings of legacy systems and the like; it is also driven by a broader trend towards digital transformation.

In commercial banking for example, thinking through the needs and wants of the different regional representations, the in-market segments and then the portfolio partitions, means that some data is common, some data is not, but most importantly, all of the data likely needs to be in one unifying repository and definitely needs to be handled in a consisent, aligned, compliant and unified way. Through the lens of risk and compliance, everyone’s behaviours and data are viewed in the same way, irrespective of where theuir data is held and who or what it relates to.

Incorporating modern capabilities like artificial intelligence (AI), machine learning (ML), and big data analytics requires solutions that can support these initiatives effectively and seems to be a popular topic of discussion. You can poo-poo AI and ML as fads with relatively limited real applicability and value right now, but like yester year’s personal computers, mobile phone technology and like, these kinds of things have an insidious way of permeating our daily lives in ways that we may have never considered before and before we know it, we have become hooked on them as essential capabilities for us to get through our daily lives.

Lessons in retail

In modern retail in the developed world, for example, every product has a barcode and every barcode is attached to a master data record entry that is tied to a cost and pricing profile.

When you checkout at the grocery store, the barcode is a key to the record in the point of sale system ahnd pricing engines and that’s the price that you see on the checkout receipt. Just 25 years ago, stores were still using pricing “guns” to put stickers on merchandise, something that still exists in many developing countries to this day. You might laugh, but in times of high inflation it was not uncommon for consumers to scratch about on the supermarket shelves looking for older stock of merchandise with the old price.

Sticker-based pricing may still prevail in places but often the checkout process is cashless, auto reconciling for checkout and inventory and especially for auto pricing all with the beep of a read of that barcode by a scanner.

As these technologies become even more affordable, and even more accessible to all sizes of business and even the most cost consciousness. In all aspects of buying, handling, merchandising and selling grows, the idea of individually priced merchandise will probably disappear altogether and we’ll still be frustrated by the missing barcode entry in the database at checkout or that grocery item that is sold by weight and needs to be given its own personal pricing barcode because the checkout doesn’t have a scale. This then becomes a legacy problem in itself where we straddle the old way of doing things and a new way.

In much the same way, transitioning from legacy to something more contemporary doesn’t mean that an organization has to completely abandon heritage systems, but it does mean that continuing to retain, maintain and extend existing systems should be continuously evaluated. The point here is that once these systems move beyond their “best-by” date, an organization encumbered by them, should already have a migration, transition or displacement solution in mind or underway.

This would typically be covered by some sort of digital transformation initiative.

Modern Solutions and Approaches

In stark contrast to legacy systems, modern solutions are typically designed with flexibility and scalability in mind.

One could argue that perhaps ther’s too much flexibility and scale sometimes, but they do take advantage of contemporary advanced technologies which means that they potentially secure a bit more of a resiliency lifeline.

A lifeline in the sense that you will continue to have software developers available to work on it, users who actively use it because of its more contemporary look and feel, and a few more serviceable versions before it is is surpassed by something newer and shinier, at which point it too becomes classified as “legacy”.

Cloud-Native Solutions

One of the most significant advancements in data systems these days, is the prevalence of cloud-native solutions. Not solutions ported to the cloud but rather solutions built from the ground up using the cloud-first design paradigm. I make this distinction because so many cloud offerings are nothing more than ‘moved’ technologies.

Cloud native systems may use microservices architecture — a design approach allowing individual components to be developed, deployed, and scaled independently. They may also make use of on-demand “serverless” technologies. By taking advantage of the modularity afforded by microservices, organizations can adapt their data management capabilities relatively more quickly in response to changing business requirements. This could be through technology switch outs or incremental additions. The serverless elements means that they make use of compute on-demand and in theory this means a lower operational cost and reduced wastage due to overprovisioned idle infrastructure/

Many cloud-native data management solutions also have the ability to more easily harness artificial intelligence and machine learning technologies to enhance data processing and analysis capabilities. Such tool use facilitates real-time data integration from diverse sources, allowing businesses to more easily maintain accurate and up-to-date data records with less effort.

Instead of being bound to geographies and constraining hardware profiles, users only need to have an internet connection and suitable software infrastructure to securely authenticate. The technology that supports the compute being able to be switched out in a seemingly limitless number of combinations according to the capabilities and inventory of offerings of the hosting providers.

Scalability is one of the most pressing concerns associated with legacy systems, one that these contemporary systems technologies seem to have largely overcome. Cloud-native solutions purport to be able to handle growing data volumes with almost no limits.

A growing data footprint also compells the organizations that continue to generate vast amounts of data daily. The modern data solution suggests that it can scale horizontally—adding more resources as needed without impairment and minimal disruption.

The concept of data mesh is also growing in popularity. It seems to be something that is gaining traction as an alternative to traditional centralized data management frameworks. On face value at least, this seems not dissimilar to the debate surrounding all-in-one versus best-of-breed solutions in the world of data applications. Both debates revolve around fundamental questions about how organizations should structure their data management practices to best meet their needs.

Data Mesh promotes a decentralized approach to data management by treating individual business domains as autonomous entities responsible for managing their own data as products. This domain-oriented strategy empowers teams within an organization to take ownership of their respective datasets while ensuring that they adhere to standardized governance practices. By decentralizing data ownership, organizations achieve greater agility and responsiveness in managing their information assets.

The concept also emphasizes collaboration between teams through shared standards and protocols for data interoperability. This collaborative approach fosters a culture of accountability while enabling faster decision-making processes driven by real-time insights. Set the policies, frameworks and approaches centrally but delegate the execution to the perhipheral domains to self-manage.

The Evolutionary Path Forward

Evolving from legacy to modern data management practices then starts to reflect broader transformations which occur through the embrace of things digital. Such a shift is not merely about adopting new tooling; it represents a fundamental change in how businesses view and manage their data assets. Centralized, constrained control gets displaced by distributed accountability.

Along the way, there will be some challenges to be considered. Amongst these, the cost of all these threads of divergence and innovation. Not all business areas will necessarily run at the same pace. Some will be a little more lethargic than others and their palate for change or alternative ways of working may be very constrained and limited.

Another issue will be the costs. With IT bugets remaining heavily constricted by most businesses, the idea of investing in technology bound initiatives is nowadays wrapped up in elaborate return-on-investment calculations and expectations.

The burden of supportive evidence for investment now falls to the promoters and promulgators of new ways of working and new tech; to provide proof points, timelines and a willingness to qualify the effort and the jsutification before the investment flows. With all the volatility that might exist in the business, sometimes these calculations, forecasts and predictions may be very hard to calculate.

Buying into new platforms and technologies also requires a candid assessment as to the viability or likelihood that any particular innovation will actually yield a tangible or meaningful business benefit. While ROI is one thing, the ability to convince stakeholders that the prize is a worthwhile prize is another. Artificial Intelligence, machine learning and big data analytics present as a trio of capabilities that hold promise that some will continue to doubt the utility of.

As evidenced by history being littered with market misreads like RIM’s Blackberry underestimating the iPhone and Kodak Film’s lack of comprehension of the significance of digital photography. Big Tech’s Alphabet (Google), Amazon, Apple, Meta and Microsoft may get a bunch wrong, but the more vulnerable business sector that depends on these tech giants cannot really afford to make too many mistakes.

Organizations need to invest as much in critically evaluating next generation data management technologies as in their own ongoing market research. They need to do this to understand evolving preferences and advancements. This includes observing the competition and shifts in demand.

Those that foster a culture of innovation, encourage experimentation and embrace new technologies need to be prepared to reallocate resources or risk having any position of strength that they have, being displaced, especially by newer more agile entrants to their markets. Agility means being able to quickly adapt, a crucial characteristic for responding effectively to market disruptions. Being trapped with a legacy mindset and legacy infrastructure retards an organization’s ability to adapt.

Driving toward a modern Data-Driven Culture

To maximize the benefits of modern data management practices, organizations must foster a culture that prioritizes data-driven decision-making at all levels. In a modern data-driven culture an organization’s data management environment is key. Decisions, strategies and operations at all levels need to be bound to data.

For this to work, data needs to be accessible, the evaluators, users, and consumers of the data need to be data literate and they need to have the requisite access and an implicit dependency on data as a part of their dailies. For effective data management there needs to be a philosophy of continuous improvement tied to performance metrics and KPIs like data quality measures accompanied by true accountability.

Building blocks for this data driven culture hinge not only on the composition of the people and their work practices but also on the infrastructure which needs to be scalable and reliable, secure and of high performance.

The data contained therein, needs to be comprehensive, rich and accessible in efficient and cost effective ways. The quality of the data needs to be able to stand up to all kinds of scrutiny from a regulatory and ethical standpoint, through auditability and functional suitability. Any efforts to make the whole approach more inclusive and embracing of a whole organization inclusive mindset should also be promoted. The ability to allow the individual business units to manage their own data and yet contribute to the data more holistically will ultimately make the data more valuable.

If legacy has not failed us already, it will. Failure may not be obvious. It could be a slow, degraded experience that hampers business innovation and progress. Organizations that do not have renewal and reevaluation as an integral part of their operating model.

To effectively transition from legacy systems to modern data management practices, organizations must recognize the critical limitations posed by outdated technologies and embrace the opportunities presented by contemporary solutions.

Legacy systems, while at some point foundational to business operations, often struggle to manage the complexities and voluminous data generated in today’s digital landscape. Their rigidity and inability to adapt hinder innovation and responsiveness, makes it imperative for organizations to evaluate their reliance on such systems.

The shift towards modern solutions—characterized by flexibility, scalability, and integration—presents a pathway for organizations to enhance their operational efficiency and decision-making capabilities. Cloud-native solutions and decentralized data management frameworks like Data Mesh empower businesses to harness real-time insights and foster collaboration across departments. By moving away from siloed approaches, organizations can create a holistic view of their data, enabling them to respond swiftly to market changes and customer demands.

As I look ahead, I see it as essential that organizations cultivate their own distinctive data-driven culture.

A culture that prioritizes accessibility, literacy, and continuous improvement in data management practices. Such a shift would not only enhance decision-making but also drive innovation, positioning any organization more competitively in an increasingly complex environment.

All organizations must take proactive steps to assess their current data management strategy and identify areas for modernization.

They should begin by evaluating the effectiveness of existing legacy systems and exploring integrated solutions that align with their business goals.

They should invest in training programs that foster data literacy among employees at all levels, ensuring that the workforce is equipped to leverage data effectively.

Commit to a culture of continuous improvement, where data quality and governance are prioritized. By embracing these changes, organizations can unlock the full potential of their data assets and secure a competitive advantage for the future.


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