2024 trends in AI and Customer Experiences

As we reflect on twenty twenty-four’s customer experience trends, AI-driven personalization has been a key focus.

While promising, it’s faced challenges- Data quality issues persist, affecting AI effectiveness. Trust concerns linger among executives and consumers. Cost-to-serve ratios remain high.

Despite this, some success stories emerge- Amazon’s recommendation engine drives thirty-five percent of sales. Bank of America’s AI assistant handles two million daily interactions. However, AI adoption for fraud detection has grown only five percent since twenty nineteen.

Looking ahead, businesses should prioritize- Omnichannel self-service support Balancing AI with human connection Customer-centric strategies focused on real business impact Remember, a strong Customer Master Data Management solution is crucial for success in this evolving landscape.

At Pretectum, we’re here to help you navigate these trends and optimize your customer experience strategy.
Learn more at www.pretectum.com