CMDM and IDP are not the same

Customer Master Data Management (CMDM) and Identity Provisioning are fundamentally different concepts, each serving distinct purposes within an organization.

CMDM focuses on creating and maintaining a single, accurate view of an organization’s critical customer data asset.

CMDM consolidates data from various sources to eliminate silos, ensuring that all departments work with the same information. It emphasizes the accuracy, consistency, and completeness of data, reducing errors and improving decision-making, establishes policies and procedures for managing data, ensuring compliance with regulations and standards; and by integrating and managing customer master data, CMDM provides a comprehensive view of key business entities, which is essential for analytics, reporting, and operational efficiency.

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