Dual Mode Customer MDM

As organizations grow, customer data often becomes fragmented across the many systems in use (e.g., CDP, ERP, CRM etc). Such fragmentation leads to multiple versions of customer information, making it difficult to obtain a unified view.

Different applications may also store unique customer attributes, leading to inconsistencies in customer records or conflicts at various stages of engagement with the customer or in transacting against the customer account. Inconsistencies in customer data resulting from this fragmentation can also hinder business processes like order-to-cash or customer service operations.

This inconsistency and concerns that the data is unreliable erodes confidence and can lead to poor decision-making. and with increasing regulations surrounding data management, maintaining accurate and complete customer records is essential – centralization of the customer master seems to be an obvious, natural and desirable choice.

Read more at https://www.pretectum.com/dual-mode-customer-mdm/