High Alert as Data Breach Fears Reach a Breaking Point

Data breaches are rising, with 44% of consumers reporting that they have experienced fraud, identity theft or financial loss due to breaches. Almost a fifth of consumers unfortunately take no extra data security precautions unless they have personally experienced direct financial harm. So it is up to businesses that hold customer data to take care of it. One measure, is offering two-factor or multifactor authentication on banking or ecommerce websites. After a breach, nearly three quarters of consumers lose trust in that business. Seventy percent say that they would consider taking their business or money elsewhere after a breach and 73% believe that the companies holding their data should be doing more to protect it. Pretectum CMDM can help. Visit www.pretectum.com to learn how we encrypt and secure customer master data profiles with data quality and consent.