A Data-Driven Approach to Targeting Loyalists and Switchers


Today’s streaming wars continue to make headlines as the major services report subscriber wins and losses amid a period of business model reinvention. For example, while Netflix recently reported steady customer growth – including for its new ad-supported plan – Disney+ saw the loss of 4 million subscribers and Warner Bros. Discovery’s subscriber numbers fell short of analyst estimates.  […]

The post A Data-Driven Approach to Targeting Loyalists and Switchers appeared first on DATAVERSITY.


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Author: Donna Hamilton

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