Customer Lifetime Value – The Essential Marketing Mantra

Post-Covid the basic human lifestyle changes have started to happen. To put it in a nutshell, slowly the mouse and keypad will be antique pieces, and “voice and hand gestures” will be the new user interface with all devices.

Don’t be surprised if your 55-inch TV becomes “obsolete” as more and more wearable glasses or even contact lenses become your basic visual devices. We all would be having our very own virtual assistants who will help us throughout the day doing all the work and chores. Therefore, the predicted mobile traffic by 2025 is going to be more than 100 exabytes.

With so much talk on technology, where does it leave the marketing teams of the future?

The digital trends used for marketing are bound to change as more artificial intelligence, voice search and gestures, mobile-oriented campaigns and emotional visual content will be used.

But having used all these latest or future technologies, how do you measure the Return On Investment (ROI)? The future marketeers who may refuse to acknowledge or ascertain the returns will not succeed and fade out soon. Irrespective of the trends or means of marketing the one thing we all need to keep in mind is the “Customer Lifetime Value.”

Read more