What Exactly is Customer Loyalty?

Here’s our hot take on #customer #loyalty – we believe that it is all about trust, satisfaction and an emotional connection with your brand and is often achieved through personalized experiences.

There are of course different types of loyalty, behavioural, attitudinal and transactional.

Developing loyalty is not without its challenges though – developing it may be hampered by fragmented data, a lack of a personalized engagement plan and execution, accompanied by trust and data privacy concerns.

That’s why we think Pretectum CMDM is a perfect complement to your existing tech and data stack.

With Pretectum, you get a single customer view that enables personalized and timely engagement; real-time data integration as a push or a pull – for dynamic loyalty program adaptation and strengthened data security to foster customer trust.

This all achieved with #AI-powered data tags and data classification, deterministic and fuzzy record matching and flexible data duplicated blending, harmonization, merge and survivorship.

For a loyalty program the operational benefits are pretty clear; increased efficiency through automation with data governance.Cross departmental collaboration with consistent customer information and empowered teams that have actionable insights.

The impact for your targeted business outcomes are pretty clear too – improved customer retention and customer lifetime value (CLV); higher customer advocacy and brand loyalty and competitive differentiation through superior data-driven loyalty management.

Our vision is loyalty as a strategic business asset powered by data mastery. Pretectum CMDM’s role is in redefining loyalty in the digital age and leveraging your customer data to build lasting customer loyalty.

Learn more by visiting www.pretectum.com
#loyaltyisupforgrabs