A Data Value Manifesto
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Author: Larry Burns
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Author: Larry Burns
Companies that are data-driven demonstrate improved business performance. McKinsey says that data and analytics can provide EBITDA (earnings before interest, taxes, depreciation, and amortization) increases of up to 25% [1]. According to MIT, digitally mature firms are 26% more profitable than their peers [2]. Forrester research found that organizations using data are three times more […]
The post Harnessing Data: From Resource to Asset to Product appeared first on DATAVERSITY.
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Author: Prashanth Southekal
What are the biggest data strategy challenges facing you and your company? If you are like most, the main reason for developing a data strategy is to be capable of supporting the growth strategy of each type of business in an exclusive way – to offer competitive resilience with balance and maturity to defend and […]
The post When Business Growth Strategy Drives Data Strategy appeared first on DATAVERSITY.
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Author: Carlos Cruz
Data has famously been referred to as the “new oil,” powering the fifth industrial revolution. As our reliance on data-intensive sectors like finance, healthcare, and the Internet of Things (IoT) grows, the question of trust becomes paramount. Trust is a multifaceted issue when dealing with data and events, and one core component is data verification. […]
The post Building Trust in the Digital Age: The Role of Data Verification appeared first on DATAVERSITY.
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Author: Blane Sims
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Author: Larry Burns
Let’s talk about an inconvenient truth: For the typical business, data reporting has a tendency to fall short of producing the desired outcomes. Despite the significant resources that organizations often invest in producing data reports – and in the data collection, governance, and analytics processes that happen prior to reporting – the people who actually […]
The post Data Activation: The Key to Taking Data Reports to the Next Level appeared first on DATAVERSITY.
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Author: Daniel Zagales
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Author: Scott Benson
In an age defined by data-driven decision-making, where 91.9% of organizations have already leveraged analytics to enhance their operations, a question remains: What if there were even more sources of untapped data, capable of helping businesses increase the quality of the end-user experience and elevating the functionality of systems, applications, and cloud investments within their business? This is […]
The post Maximizing IT Investments and Enhancing End-User Experience with Data appeared first on DATAVERSITY.
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Author: Amitabh Sinha
Advertising has a data problem. Outwardly, marketers enthuse about their ability to target consumers with precision, harnessing a wealth of data to drive them through the sales funnel and towards purchase. With every customer interaction, every ad impression, every dollar of ad spend being collated and turned into a data point, the insights available should […]
The post Why a Data Diet Can Drive Better Results for Marketers appeared first on DATAVERSITY.
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Author: Shirlene Chandrapal