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Oct 11 2024

Harnessing Data: From Resource to Asset to Product

Companies that are data-driven demonstrate improved business performance. McKinsey says that data and analytics can provide EBITDA (earnings before interest, taxes, depreciation, and amortization) increases of up to 25% [1]. According to MIT, digitally mature firms are 26% more profitable than their peers [2]. Forrester research found that organizations using data are three times more […]

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When Business Growth Strategy Drives Data Strategy

What are the biggest data strategy challenges facing you and your company? If you are like most, the main reason for developing a data strategy is to be capable of supporting the growth strategy of each type of business in an exclusive way – to offer competitive resilience with balance and maturity to defend and […]

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Building Trust in the Digital Age: The Role of Data Verification

Data has famously been referred to as the “new oil,” powering the fifth industrial revolution. As our reliance on data-intensive sectors like finance, healthcare, and the Internet of Things (IoT) grows, the question of trust becomes paramount. Trust is a multifaceted issue when dealing with data and events, and one core component is data verification. […]

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The Currency of Information: Measuring the Value of Data (Part Four)

Data professionals often talk about the importance of managing data and information as organizational assets, but what does this mean? What is the actual business value of data and information? How can this value be measured? How do we manage data and information as assets? These are some of the questions that I intend to […]

Data Activation: The Key to Taking Data Reports to the Next Level

Let’s talk about an inconvenient truth: For the typical business, data reporting has a tendency to fall short of producing the desired outcomes. Despite the significant resources that organizations often invest in producing data reports – and in the data collection, governance, and analytics processes that happen prior to reporting – the people who actually […]

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Metadata Governance: An Outline for Success (Part Two)

In part one of “Metadata Governance: An Outline for Success,” I discussed the steps required to implement a successful data governance environment, what data to gather to populate the environment, and how to gather the data. In part two, I will discuss the “so what” aspects of data governance — that is, what types of […]

Maximizing IT Investments and Enhancing End-User Experience with Data

In an age defined by data-driven decision-making, where 91.9% of organizations have already leveraged analytics to enhance their operations, a question remains: What if there were even more sources of untapped data, capable of helping businesses increase the quality of the end-user experience and elevating the functionality of systems, applications, and cloud investments within their business? This is […]

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Why a Data Diet Can Drive Better Results for Marketers

Advertising has a data problem. Outwardly, marketers enthuse about their ability to target consumers with precision, harnessing a wealth of data to drive them through the sales funnel and towards purchase. With every customer interaction, every ad impression, every dollar of ad spend being collated and turned into a data point, the insights available should […]

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🔴 Red Button Data

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