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Dec 10 2024
Beyond Ownership: Scaling AI with Optimized First-Party Data


Brands, publishers, MarTech vendors, and beyond recently gathered in NYC for Advertising Week and swapped ideas on the future of marketing and advertising. The overarching message from many brands was one we’ve heard before: First-party data is like gold, especially for personalization. But it takes more than “owning” the data to make it valuable. Scale and accuracy […]

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Author: Tara DeZao

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Aug 22 2023
The Need for Holistic Market Data in Today’s Information-Driven Landscape


In the age of abundant information, companies face the challenge of extracting actionable insights from an overwhelming volume of data. Merely having access to “good data” is no longer sufficient; businesses require accurate, reliable, and unbiased information about customer opinions, behaviors, and motivations.  Making informed business decisions necessitates holistic data that encompasses the entire market, […]

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Author: Chad Pinkston

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Jun 7 2023
3 Ways to Up-Level First-Party Data Enrichment Efforts


Today’s consumers expect the companies they buy from to know their needs and preferences. However, as the advertising and privacy landscape evolves, marketers are facing impediments that limit their understanding of their customers beyond their brand walls. Marketers know that their first-party data has never been more important. But they also know it’s not enough on […]

The post 3 Ways to Up-Level First-Party Data Enrichment Efforts appeared first on DATAVERSITY.


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Author: Brian Wool

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