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Graph: A Must-Have Enterprise Technology in 2022


If 2021 was the year graph technology went mainstream, 2022 will be the year it becomes an enterprise “must-have.” Graph companies have attracted hundreds of millions of dollars in funding this year, as more organizations scale up (and out) with graph. In addition to the usual graph use cases – which include fraud detection, anti-money […]

The post Graph: A Must-Have Enterprise Technology in 2022 appeared first on DATAVERSITY.


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Author: Dr. Jay Yu and Richard Henderson

Invest in Your Recovery Before Disaster Strikes


In the digital economy, business continuity is inextricably bound to technology. From retail and travel to finance and the public sector, services being moved online and employees working remotely means businesses are more reliant on their digital infrastructure than ever before. While organizations can take steps to protect their digital services from incidents caused by user error, […]

The post Invest in Your Recovery Before Disaster Strikes appeared first on DATAVERSITY.


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Author: Dave Russell

Database Migration to the Cloud: Things You Should Consider

Did you know that 63% of organizations are actively migrating data from on-premises databases to the cloud? So says an IDC survey, and another 29% are planning to start a database migration within 3 years.Database Migration

Carl Olofson, IDC’s Vice President of Research specializing in data management software, recently participated as a guest speaker in an Actian webinar where he discussed survey results, including the wide-ranging benefits that companies are realizing from their database migration to the cloud. The benefits include higher availability, improved security, better scalability, and much more.

At the same time, he cautioned that moving mission-critical databases to the cloud is not a decision to be taken lightly and shared great advice on determining whether you should continue with the technology that you know or try something different. Then, if you are ready to try something different, there are other questions to ask. Key among them: whether the database that drives your enterprise will be well-supported in the cloud.

Here’s his list of requirements that you need to look for in a managed database cloud service:

  • Provides transparent maintenance of database software
  • Ensures uninterrupted operation with even performance
  • Enables easy spin-up of database instances (this is key for development projects)
  • Provides data security policies that align with your data security policies
  • Grows and shrinks database resources as needed
  • Database infrastructure maintained by experienced trained professionals who are experts in the database technology in question
  • Provides the capability for dynamic failover and disaster recovery and may include multi-region failover support

The webinar at which Carl Olofson spoke is available on demand. You can hear Carl discuss these requirements and other factors you should take into account before shifting to the cloud. If you’re an Ingres or OpenROAD customer, I would encourage you to stay to the webinar’s end when Emma McGrattan, Senior Vice President of Engineering at Actian, discusses Ingres NeXt, Actian’s strategy for shifting to the cloud with virtually no conversion pain.

Watch the Webinar Now!

The post Database Migration to the Cloud: Things You Should Consider appeared first on Actian.


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Author: Teresa Wingfield

4 Key Steps to Adopting a Multi-Cloud Strategy


On December 8, Amazon Web Services (AWS) suffered a historic, hours-long outage that wreaked havoc across the U.S. Popular websites and heavily used services were knocked offline, angering consumers and underscoring the chaos that occurs when so much economic activity is reliant on technology from a single vendor.   This outage hurt the revenues and reputations […]

The post 4 Key Steps to Adopting a Multi-Cloud Strategy appeared first on DATAVERSITY.


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Author: David Drai

The 2021 Year in Review and What to Expect in Data Security in 2022


This year saw a number of significant changes on both the state and federal levels with regard to data privacy and data security. These changes reflect the increasing focus on the digital landscape to which the global economy has shifted and emphasized a much sharper focus on protecting sensitive information. Indeed, the significance of having strong cybersecurity […]

The post The 2021 Year in Review and What to Expect in Data Security in 2022 appeared first on DATAVERSITY.


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Author: Angelo A. Stio III and Matthew R. Cali

Big Data Technologies


This article includes essential knowledge about big data technology and what it is about. Its working process, types, advantages, the leading technologies, and prospects are all mentioned briefly. Read till the end to find out all about it. Table Of Contents 1Top 11 Big Data technologies in 20211.1What Is Big Data technology?1.2Components of Big Data […]

The post Big Data Technologies appeared first on LightsOnData.


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Author: Thomas Glare

2022 Predictions: Data Privacy, API Attacks, and Embedded Finance


The second year of the pandemic, 2021 was an eventful one, as new security threats emerged and technological breakthroughs were made. Looking to 2022, IT and security professionals must be prepared for whatever comes next – from advancements in embedded finance to mounting consumer data privacy concerns to data breaches due to leaky APIs.   Embedded Finance Will Revolutionize the Technology Industry Over the […]

The post 2022 Predictions: Data Privacy, API Attacks, and Embedded Finance appeared first on DATAVERSITY.


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Author: Nathanael Coffing

Is Air-Gapped Backup Necessary for Effective Data Protection?


Air-gapped backup is becoming increasingly popular in the backup and disaster recovery (DR) industry. Most backup and DR vendors are already offering it as an integrated feature or in the process of including it in their solution(s). The biggest driver for air-gapping is the increasing number of cyber threats such as ransomware.  Ransomware attacks have […]

The post Is Air-Gapped Backup Necessary for Effective Data Protection? appeared first on DATAVERSITY.


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Author: George Williams

Customer Lifetime Value – The Essential Marketing Mantra

Post-Covid the basic human lifestyle changes have started to happen. To put it in a nutshell, slowly the mouse and keypad will be antique pieces, and “voice and hand gestures” will be the new user interface with all devices.

Don’t be surprised if your 55-inch TV becomes “obsolete” as more and more wearable glasses or even contact lenses become your basic visual devices. We all would be having our very own virtual assistants who will help us throughout the day doing all the work and chores. Therefore, the predicted mobile traffic by 2025 is going to be more than 100 exabytes.

With so much talk on technology, where does it leave the marketing teams of the future?

The digital trends used for marketing are bound to change as more artificial intelligence, voice search and gestures, mobile-oriented campaigns and emotional visual content will be used.

But having used all these latest or future technologies, how do you measure the Return On Investment (ROI)? The future marketeers who may refuse to acknowledge or ascertain the returns will not succeed and fade out soon. Irrespective of the trends or means of marketing the one thing we all need to keep in mind is the “Customer Lifetime Value.”

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Top Cloud and Cyber Asset Management Trends of 2022


Companies have been racing to mature their technologies and pursue digital transformations in the last few years, as a way to gain or maintain competitive advantage and resilience. This has led to an emerging area of focus: cyber asset management. Organizations are now taking inventory of their IT infrastructure and prioritizing more agile cyber asset […]

The post Top Cloud and Cyber Asset Management Trends of 2022 appeared first on DATAVERSITY.


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Author: Keith Neilson

The Pros and Cons of Synthetic Data


Data has established itself as one of the most important elements in both business and science. With the advent of big data services, companies can get access to previously unattainable advanced analytics, and researchers can find almost any imaginable dataset to draw insights from. However, all this potential is hindered by ever-pressing data privacy regulations. This is why […]

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Author: Ivan Kot

Managing Talent in the Age of AI


Artificial intelligence (AI) is transforming the way we live and work, and the pace of that change is accelerating across every aspect of the business landscape, from operations to the customer experience. As its capabilities expand, investment in AI continues to grow, reaching $67.9 billion in 2020 – a 40% increase from the year prior […]

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Author: Todd James

2022 and the Emergence of the Natural Language-Enabled Enterprise


The vast amounts of unstructured text is leaving knowledge workers struggling to comb through the sheer volume of information available. This has created a need for humans and artificial intelligence (AI) to work side by side to create a true natural language-enabled enterprise, which allows the organization to deliver business outcomes with an effectiveness that far surpasses […]

The post 2022 and the Emergence of the Natural Language-Enabled Enterprise appeared first on DATAVERSITY.


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Author: Ryan Welsh

3 Ways to Improve Talent Acquisition with an Effective Data Strategy


Recruiting top-tier talent is always a priority, especially as businesses look to staff back up or expand in new directions once the COVID-19 pandemic recedes. It’s a challenge made more formidable as businesses look to expand their talent searches for the dawning age of long-term remote work. A report from iHire showed that 86.2% of U.S. […]

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Author: Sean Thorne

What Data Protection Will Look Like in 2022


Trying to protect sensitive data was a major concern for the enterprise in 2021, and it will continue to be in the coming new year. Whether it be ransomware, a data breach, or a compliance fine associated with one of the new data regulations, the risk around an organization’s data is going to increase as its […]

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Author: Kevin Coppins

The Architecture of Cyber Recovery: Cyber Recovery Vaults


Do a Google images search for “vaults” and you’ll get a quick visual tour of architectural history, a display of the varied designs of bank safes created to secure cash and other valuables, and even an introduction to gymnastic vaults. Each of these provides a dynamic vision of what a “vault” is and of its physical presence.  […]

The post The Architecture of Cyber Recovery: Cyber Recovery Vaults appeared first on DATAVERSITY.


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Author: Mike Phelan

What’s Next for Identity Security in 2022


According to The Identity Theft Research Center, the number of data breaches this year has already surpassed the total number in 2020 by 17%, making it a record-breaking year for data compromises. So far in 2021, nearly 281.5 million people have been affected by some sort of data breach. Even as new advances in identity security come […]

The post What’s Next for Identity Security in 2022 appeared first on DATAVERSITY.


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Author: Jackson Shaw

Angles of AI Ethics


Discussing the rights and wrongs of artificial intelligence (AI) is more urgent than ever before – and more difficult. In the first of a series of articles, I will propose ways to better structure the debate about AI ethics. From online chatbots to automated warehousing and disease diagnosis, AI is at work in more and more areas of everyday […]

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Author: Saara Hyvönen

Customer lifetime value modelling

A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship. But how can a marketer determine a customer’s lifetime value? And what modelling provides the best outcome? Rokas Salasevicius and Justas Jankunas from management consultancy CIVITTA shed light on the topic. 

While there are different definitions of customer lifetime value, at CIVITTA we follow the following definition: “Customer lifetime value is a concept which estimates how much money the customer is going to bring to a company in the long run.”

Calculating and tracking customer lifetime value is of huge importance for marketers, for a number of reasons. First, it enables marketers to observe the business – CLV is used as one of the KPIs that provide information about the health of the business and customer base. CLV allows understanding how strong the current customer base is and track how it is changing over time, as well as identify reasons why it is changing.

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Why data governance is a must for any organization


Data is (arguably, depending on who you talk to) the most important asset that any organization has. Well, people are the most important asset, but that should be implied, right? Alright, data is one of the most important assets. Data governance helps to ensure that data is usable, accessible, and protected and treats data as […]

The post Why data governance is a must for any organization appeared first on LightsOnData.


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Author: George Firican

Tales of Data Modelers


Reading Larry Burns’ “Data Model Storytelling” (TechnicsPub.com, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book. Read it for yourself – highly recommended. Reading it triggered […]

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Author: Thomas Frisendal

The Dangers of a Data Swamp (and How to Avoid Them)


“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored? A data swamp begins to develop, and accessing that data becomes difficult and sometimes impossible.  The internet, social media, […]

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Author: Ben Herzberg

Don’t Just Let It Go: Protecting Your Data This Holiday Season


In 2014, my daughter was 10 and was deep in the throes of Frozen-mania. A certain song became seared in all our brains. Disney’s billion-dollar juggernaut consumed every waking moment, and my daughter wanted an Elsa doll to share the experience with. It turned out that she was not unique in her interest, and Frozen merchandise was sold out […]

The post Don’t Just Let It Go: Protecting Your Data This Holiday Season appeared first on DATAVERSITY.


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Author: Kyle Rice

Will AI Become the Real Deal in 2022?


Despite extraordinary advancements in the field, machine learning (ML) and deep learning have seen slow adoption in the enterprise. It’s reported that nearly 80% of enterprises fail to scale AI deployments across the organization. However, in 2022 AI will evolve to better deliver on its promise. There will be a new wave of technological advancements that will […]

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Author: Leah Kolben

Data Mesh and Data Fabrics
Today’s enterprise data landscape is very complex. Data is coming to the enterprise from everywhere and anywhere at high speed from myriad of data sources. Some data is structured, some data is unstructured, some data is binary, and some data is semi-structured. Some data is coming at constant velocity while other data is coming real […]


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Author: Prakriteswar Santikary, PhD