Building a growth-centred digital marketing budget for 2022

Twenty months of pandemic uncertainty and a complete shift in consumer behavior have left many CMOs scratching their heads as they prepare their 2022 digital marketing budgets.

Performance marketing specialist, Incubeta, shares some insight into how local brands can use their budgets to help shift up a gear and prepare for longer-term growth, including seven tips on how to apportion their 2022 spend.

“Over the last five years some omnichannel companies have shifted their attitude and their budgets, moving spend from above the line, especially TV, to the digital platforms such as Youtube and other digital video outlets.This has, in part, been driven by the tracking and measurability offered by digital channels,” explains Julien Fievez, operational team lead at Incubeta.

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