Digital transformation depends on effective customer data management

There has been an incredible amount of technological change that impacts our everyday lives. The advent of the internet, social media, mobile and more, have changed how customers interact with brands, hence the need for change from brands.

It is the need for that change, that drives effective digital transformation.  

Digital transformation can mean different things for different organizations. It can mean launching e-commerce or a mobile app. For some, it could be about improving the web experience.

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