A Data-Driven Approach to Targeting Loyalists and Switchers
Today’s streaming wars continue to make headlines as the major services report subscriber wins and losses amid a period of business model reinvention. For example, while Netflix recently reported steady customer growth – including for its new ad-supported plan – Disney+ saw the loss of 4 million subscribers and Warner Bros. Discovery’s subscriber numbers fell short of analyst estimates. […]
The post A Data-Driven Approach to Targeting Loyalists and Switchers appeared first on DATAVERSITY.
Read More
Author: Donna Hamilton