Demystifying Advanced Analytics: Which Approach Should Marketers Take?


“Advanced analytics” has been the new buzzword on every organization’s mind for the past several years. Recent advancements in machine learning have promised to optimize every arm of an organization – from marketing and sales to supply-chain operations.  For some, investments in advanced analytics have been worth the hype. Those who succeed can gain a […]

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Author: Fabrizio Fantini