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Aug 22 2023

The Need for Holistic Market Data in Today’s Information-Driven Landscape

In the age of abundant information, companies face the challenge of extracting actionable insights from an overwhelming volume of data. Merely having access to “good data” is no longer sufficient; businesses require accurate, reliable, and unbiased information about customer opinions, behaviors, and motivations. Making informed business decisions necessitates holistic data that encompasses the entire market, […]

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3 Ways to Up-Level First-Party Data Enrichment Efforts

Today’s consumers expect the companies they buy from to know their needs and preferences. However, as the advertising and privacy landscape evolves, marketers are facing impediments that limit their understanding of their customers beyond their brand walls. Marketers know that their first-party data has never been more important. But they also know it’s not enough on […]

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🔴 Red Button Data

🔴 Red Button Data

Category Archives: first-party data

The Need for Holistic Market Data in Today’s Information-Driven Landscape

3 Ways to Up-Level First-Party Data Enrichment Efforts