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Jun 24 2024
Demystifying Advanced Analytics: Which Approach Should Marketers Take?


“Advanced analytics” has been the new buzzword on every organization’s mind for the past several years. Recent advancements in machine learning have promised to optimize every arm of an organization – from marketing and sales to supply-chain operations.  For some, investments in advanced analytics have been worth the hype. Those who succeed can gain a […]

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Author: Fabrizio Fantini

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Apr 4 2024
Demystifying Data Analytics Models


In today’s global landscape, organizations worldwide are increasingly turning to data analytics to enhance their business performance. Research conducted by McKinsey Consulting revealed that data-driven companies not only experience above-market growth but also witness EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) increases of up to 25% [1]. Additionally, Forrester’s findings indicate that organizations utilizing […]

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Author: Prashanth Southekal

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