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How Retail Data Products Are Changing Customer Journey Mapping


The retail world is constantly evolving, and in this fast-paced environment, understanding your customer is more important than ever. It’s no longer just about making a sale; it’s about creating a journey that turns casual shoppers into loyal customers. With the rise of advanced retail data tools, businesses can now dig deep into customer preferences and behaviors […]

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Author: Mridula Dileepraj Kidiyur

Mind the Gap: Start Modernizing Analytics by Reorienting Your Enterprise Analytics Team


… and your data warehouse / data lake / data lakehouse. A few months ago, I talked about how nearly all of our analytics architectures are stuck in the 1990s. Maybe an executive at your company read that article, and now you have a mandate to “modernize analytics.” Let’s say that they even understand that just […]

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Author: Mark Cooper

Eyes on Data: Understanding Data Products and Their Role in Data Marketplaces
In the rapidly evolving landscape of data management, the concept of data products has emerged as a cornerstone for effective data utilization and governance. Industry experts have shed light on the critical nature of data products, their distinction from data assets, and their pivotal role in data marketplaces. As organizations strive to maximize the value […]


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Author: EDM Council

Mind the Gap: The Product in Data Product Is Reliability


Welcome to the latest edition of Mind the Gap, a monthly column exploring practical approaches for improving data understanding and data utilization (and whatever else seems interesting enough to share). Last month, we explored analytics architecture stuck in the 1990s. This month, we’ll look at the rise of the data product. It wasn’t so long ago […]

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Author: Mark Cooper

Building a Common Data Language: How a Semantic Layer Drives Collaboration and Trust


The self-service analytics revolution was intended to free business users from IT chains. The idea was to break the IT bottleneck by allowing businesses to create their own data products. After all, businesses understand their respective domains better than anyone in IT could, and decentralizing the work of creating data products should theoretically increase the […]

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Author: David Mariani

Data Management Predictions for 2024: Five Emerging Trends


As we near the end of 2023, it is imperative for Data Management leaders to look in their rear-view mirrors to assess and, if needed, refine their Data Management strategies. One thing is clear; if data-centric organizations want to succeed in 2024, they will need to prepare for an environment in which data is increasingly […]

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Author: Angel Viña

Data Product Success With Non-Invasive Data Governance
The role of data products has become pivotal, driving organizations towards insightful decision-making and competitive advantage. However, ensuring the achievement of these data products demands the strategic integration of Non-Invasive Data Governance (NIDG). This approach fortifies data quality, security, compliance, and collaboration while expertly navigating user queries and concerns. Central to this cooperation is the […]


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Author: Robert S. Seiner