How News Corp and Near are innovating with first-party data

Data is the new ‘glue’ that will hold together the evolution of marketing and this future, itself, is being redefined at a breakneck speed. The fast-evolving trends on data and privacy are keeping marketers on their toes constantly as they get ready for a cookie-less world.

This fireside chat at The Drum Digital Summit untangles this multi-faceted theme and helps marketers to get future-ready. The panel features Suzie Cardwell, general manager client product and strategy, News Corp Australia and Shobhit Shukla, co-founder, and president of Near. The session looks into the ways in which businesses can future proof themselves using data, with insights from News Corp and Near.

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