How to measure your sales enablement ROI

Sales reps need to wear many hats and have a lot to juggle during a working day. With so many demands on reps today and having to navigate long B2B sales cycles, a tool that can help sellers along the way is welcomed.

Sales enablement and using enablement technology is becoming increasingly important for B2B organizations. According to research released by McKinsey & Company, “roughly two in three buyers prefer remote human interaction or digital self-service.

But if you are using an enablement platform now, or are considering it, have you done an ROI calculation to quantify how much time and money you could save by having one?

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