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Feb 21 2024

The Art of Lean Governance: Addressing the Elephant in the Room

Hands down one of the most frequent observations when walking the data factory at different clients is the excessive use of spreadsheets for data collection and purification. These spreadsheets are part of a critical data enrichment process for getting reports out the door on time. However, these same spreadsheets represent a significant control problem exposing […]

3 Ways to Up-Level First-Party Data Enrichment Efforts

Today’s consumers expect the companies they buy from to know their needs and preferences. However, as the advertising and privacy landscape evolves, marketers are facing impediments that limit their understanding of their customers beyond their brand walls. Marketers know that their first-party data has never been more important. But they also know it’s not enough on […]

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🔴 Red Button Data

🔴 Red Button Data

Category Archives: data enrichment

The Art of Lean Governance: Addressing the Elephant in the Room

3 Ways to Up-Level First-Party Data Enrichment Efforts