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MDM vs. CDP: Which Does Your Organization Need?


Most, if not all, organizations need help utilizing the data collected from various sources efficiently, thanks to the ever-evolving enterprise data management landscape. Often, the reasons include:   1. Data is collected and stored in siloed systems 2. Different verticals or departments own different types of data 3. Inconsistent data quality across the organization Implementing a central […]

The post MDM vs. CDP: Which Does Your Organization Need? appeared first on DATAVERSITY.


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Author: Mahtab Masood and Arjun Vishwanath

Master Data Match Rules
As part of a master data management (MDM) implementation, a series of rules must be implemented to determine if two records refer to the same real-world entity that they represent. In the world of MDM, this is often referred to as the golden record, and master data match rules identify when two should become one.  Introduction  […]


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Author: Mark Horseman

The Art of Lean Governance: Addressing the Elephant in the Room
Hands down one of the most frequent observations when walking the data factory at different clients is the excessive use of spreadsheets for data collection and purification. These spreadsheets are part of a critical data enrichment process for getting reports out the door on time. However, these same spreadsheets represent a significant control problem exposing […]


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Author: Steve Zagoudis