Data Cleansing Tools for Big Data: Challenges and Solutions
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Author: Irfan Gowani
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Author: Irfan Gowani
The volume of data now available to businesses continues to grow exponentially. When looking to extract valuable insights into their business’s performance, C-level executives (CxOs) must navigate the big data blank canvas. This requires a strategic approach, in which CxOs should define business objectives, prioritize data quality, leverage technology, build a data-driven culture, collaborate with […]
The post Facing a Big Data Blank Canvas: How CxOs Can Avoid Getting Lost in Data Modeling Concepts appeared first on DATAVERSITY.
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Author: Haroen Vermylen
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Author: Irfan Gowani
The digital age in which we live demands consistent innovation in storage concepts. Companies large and small are interested in scalability, reliability, performance, and – perhaps most of all – cost. We live in an age of infinite storage possibilities and, in the minds of many, infinite storage space. In a monumental announcement on September […]
The post Eternal Data: Exploring Infinite Storage Concepts for the Digital Age appeared first on DATAVERSITY.
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Author: Martin Verges
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Author: Gilad David Maayan
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Author: Sarah Kaminski
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Author: Mohamed Sohel Athar
For as long as people have been conducting business, they have been using technology to enhance their efforts. In the late 18th century, industrial technology launched a revolutionary era of accelerated business growth. And in the late 20th century, the digital revolution transformed the business world again, leveraging AI and big data to boost efficiency […]
The post AI and Big Data: How Artificial Intelligence Is Transforming the Business Landscape appeared first on DATAVERSITY.
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Author: Eric Sugar
A data management platform (DMP) collects, manages, and analyzes data. This may sound just like a data analytics platform, but a DMP’s scope and purpose are more specific. It gathers audience data which is information about people who respond to advertisements or visit websites or other digital properties. The DMP uses this data to build anonymized customer profiles that drive targeted digital advertising and personalization.
Using a DMP helps accurately target advertising to the right audience, which results in higher response rates, increased brand recognition, and ultimately, higher conversion rates. But many factors can slow DMP adoption, including:
To overcome these DMP bottlenecks, organizations need a scalable platform that is easy-to-use that can break down data silos. Additionally, businesses need to deliver relevant and trustworthy data. The Avalanche Cloud Data Platform provides data integration, data management, and data analytics in a single solution. This lowers risk, cost, and DMP complexity while allowing easier sharing and reuse across projects than cobbling together point solutions.
The post Top Bottlenecks to Data Management Platform Adoption appeared first on Actian.
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Author: Teresa Wingfield