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Apr 17 2024

Data Crime: Arizona Is Not Arkansas

I call it a “data crime” when someone is abusing or misusing data. When we understand these stories and their implications, it can help us learn from mistakes and prevent future data crimes. The stories can also be helpful if you have to explain the importance of data management to someone. The Story After a series […]

Do Citizen Data Scientists Add Value or Is the Concept Mere Buzz?

If you read trade or industry journals or business publications, you have probably noticed that the subject of the citizen data scientist is fraught with controversy. While Gartner and other technology research firms have predicted the growth of this movement and its success, there are those who believe that the concept of citizen data scientists is just a lot of buzz and […]

The Role of Dark Data: Uncovering Insights in Unused Information

Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable data that exists within an organization, but is not utilized or analyzed to serve a specific purpose. These untapped sources could include customer information, transaction records, and more. Since dark data represents missed opportunities for […]

Storytelling with Data: Crafting Compelling Narratives

Imagine you’re in a meeting and the analytics team bombards you with numbers. Sales have dropped by X%. Ad spend has increased by Y%. Cost-per-click is now Z. The meeting ends, and you promptly forget everything. What if the analytics team had instead turned those raw numbers into a memorable narrative? That’s the idea behind […]

How to Use Analytics in Web Development

It may sound a little dramatic, but in today’s ever-evolving world, data is vital. Data can be huge in boosting your business revenue and exposure. Knowing your data means being able to offer continuous improvement and optimization, which in turn will allow you to deliver even better user experiences. You can track who’s looking at your […]

Data Driven Customer Retention Strategies

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for […]

Real-Time Big Data Analytics

Businesses today rely on real-time big data analytics to handle the vast and complex clusters of datasets. Here’s the state of big data today: The forecasted market value of big data will reach $650 billion by 2029. From 2010 to 2020, there has been a 5000% growth in the quantity of data created, captured, and […]

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