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Master Data Match Rules
As part of a master data management (MDM) implementation, a series of rules must be implemented to determine if two records refer to the same real-world entity that they represent. In the world of MDM, this is often referred to as the golden record, and master data match rules identify when two should become one.  Introduction  […]


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Author: Mark Horseman

Creative Ways to Surf Your Data Using Virtual and Augmented Reality
Organizations often struggle with finding nuggets of information buried within their data to achieve their business goals. Technology sometimes comes along to offer some interesting solutions that can bridge that gap for teams that practice good data management hygiene. We’re going to take a look deep into the recesses of creativity and peek at two […]


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Author: Mark Horseman

Documenting Critical Data Elements
Many Data Governance or Data Quality programs focus on “critical data elements,” but what are they and what are some key features to document for them? A critical data element is any data element in your organization that has a high impact on your organization’s ability to execute its business strategy. An example is Customer Email […]


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Author: Mark Horseman