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MDM vs. CDP: Which Does Your Organization Need?


Most, if not all, organizations need help utilizing the data collected from various sources efficiently, thanks to the ever-evolving enterprise data management landscape. Often, the reasons include:   1. Data is collected and stored in siloed systems 2. Different verticals or departments own different types of data 3. Inconsistent data quality across the organization Implementing a central […]

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Author: Mahtab Masood and Arjun Vishwanath

The Cool Kids Corner: Data Leadership (and the Importance of TNADVTMADHGI)


Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. Last month we discussed data privacy. This month we’re talking about data leadership. What do we mean by data leadership? What are our challenges […]

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Author: Mark Horseman

Unlocking Business Potential: Leveraging Data Protection for Growth and Privacy


Data is undeniably the modern fuel that keeps organizations up and running in the dynamic business landscape. Admit it: Every organization catering to its customers online is handling heaps of customer data, which is collected for various purposes, including marketing and personalization.  While most customers may offer their consent to use their personal details, most […]

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Author: Rakesh Soni

Now Is the Time for Executives to Deploy Ethical Rules Around AI


For better or worse, AI is causing disruption in almost every field imaginable. Corporations around the world are embracing its possibilities to make work more efficient. The success of ChatGPT and other generative AI tools has also caught the attention of nearly every industry in an effort to meet profitability, efficiency, and sustainability goals. Money […]

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Author: Usman Shuja

Granularity Is the True Data Advantage


Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated. Often, executives will become overzealous in their digital transformations and cut blank checks for data collection, […]

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Author: Fabrizio Fantini

Mind the Gap: The Data Chasm


Welcome to the inaugural edition of Mind the Gap, a monthly column exploring practical approaches for improving data understanding and data utilization (and whatever else seems interesting enough to share). This month, we start not with a gap but with a chasm – one that’s at the core of a bewildering paradox. We continue to see […]

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Author: Mark Cooper

SQL at 50: A Lesson in How to Stay Relevant Around Data


Structured query language (SQL) is now 50 years old. The original paper for SQL (then called SEQUEL) was published in May 1974 by Raymond Boyce and Donald Chamberlin, and provided a guide for data manipulation based on a set of simple commands. Today, we take SQL for granted around data – it is still the third most […]

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Author: Dave Stokes

Six Data Quality Dimensions to Get Your Data AI-Ready
If you look at Google Trends, you’ll see that the explosion of searches for generative AI (GenAI) and large language models correlates with the introduction of ChatGPT back in November 2022. GenAI has brought hope and promise for those who have the creativity and innovation to dream big, and many have formulated impressive and pioneering […]


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Author: Allison Connelly

The End of Agile – Part 4 (Lessons from Agile)
In my first article, I laid out the basic premise for this series: an examination of how Agile has gone from the darling of the application development community to a virtual pariah that nobody wants to be associated with, and an exploration of the very important question of what we should replace it with. We […]


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Author: Larry Burns

A Step Ahead: IoT Data Characteristics — Seven Vs
IoT (Internet of Things) incorporates many new and innovative technologies, such as sensors, smart devices, machine-to-machine communication, networking, advanced computing, and data analytics. One of the keys in the success of IoT is the data that flows underneath these technologies. Naturally, the IoT sensors and devices generate a huge amount of data automatically and continuously. […]


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Author: The MITRE Corporation

Master Data Match Rules
As part of a master data management (MDM) implementation, a series of rules must be implemented to determine if two records refer to the same real-world entity that they represent. In the world of MDM, this is often referred to as the golden record, and master data match rules identify when two should become one.  Introduction  […]


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Author: Mark Horseman

New Gartner Category Impacts Data Governance Professionals
With the latest SEC developments lighting a fire under the feet of companies and their executives, data governance is increasingly a front-line imperative. The shift is dramatic, with firms now mandated to report material cybersecurity incidents promptly, a move that ties the knot even tighter between cybersecurity and data governance. As highlighted in the “Data […]


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Author: Myles Suer