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Oct 1 2025

LLMs Are Rewriting the Rules of Behavioral Targeting

Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just changing how we write. They were rewriting the rules of how we understand consumer behavior online. The death of the third-party cookie was supposed to kill behavioral targeting. Instead, it’s about to become a lot smarter. The New […]

Combining IoT and Blockchain Technology to Enhance Security

The Internet of Things (IoT) technology has taken the world by storm. From smart homes and wearables to connected cars and fitness trackers, IoT devices are becoming prevalent across various industries and aspects of daily life. There are approximately 15.14 billion connected IoT devices in 2023, and this number is expected to grow to around […]

Harnessing the Potential of IoT Data

“Big data” refers to data sets that are so complex and large they cannot be analyzed or processed using traditional methods. However, despite the complexity of big data, it has become a major part of our digital-centric society. The amount of big data generated by the internet and internet users has exploded over the last […]

Master Data Match Rules

As part of a master data management (MDM) implementation, a series of rules must be implemented to determine if two records refer to the same real-world entity that they represent. In the world of MDM, this is often referred to as the golden record, and master data match rules identify when two should become one. Introduction […]

The Importance of Data Due Diligence

Acquiring an existing business can be an exceptional way to make your entrepreneurial dreams come to life — or even diversify your investment portfolio. But, unless you do your research well, you’re opening yourself up to a lot of unnecessary risk. The process of due diligence involves the appraisal and assessment of a potential investment, […]

Explainable AI: 5 Open-Source Tools You Should Know

Explainable AI refers to ways of ensuring that the results and outputs of artificial intelligence (AI) can be understood by humans. It contrasts with the concept of the “black box” AI, which produces answers with no explanation or understanding of how it arrived at them. Explainable AI tools are software and systems that provide transparency […]

The Currency of Information: Managing Data as an Asset (Part Three)

Data professionals often talk about the importance of managing data and information as organizational assets, but what does this mean? What is the actual business value of data and information? How can this value be measured? How do we manage data and information as assets? These are some of the questions that I intend to […]

Use of Big Data in Investing

In a turn of events unanticipated by most analysts, young people — Gen Zers and Millennials, in particular — are outpacing older generations in 401(k) contributions. Furthermore, young people are investing earlier than ever, with 31% of Millennials having started investing before turning 21. But with growing investment opportunities for young generations and their unprecedented […]

Predictive Maintenance in Industry 4.0

There’s no denying it. The digital revolution we’re living through has fundamentally changed how business is done. So much so that digital platforms and applications now drive enterprises of all kinds. Some like to call this unabashed modern digital age the ‘fourth industrial revolution’ — or, if you prefer, ‘Industry 4.0’. Yet, whatever you call […]

Estimating the Data Mining Tool Market

The recently published report by Research Nester, Global Data Mining Tool Market: Global Demand Analysis & Opportunity Outlook 2027, delivers detailed overview of the global data mining tool market in terms of market segmentation by service type, function type, industry type, deployment type, and region. The report also encompasses the industry growth drivers, restraints, supply […]

Mitigate Risks and Protect Sensitive Procurement Data

Procurement is an essential function within any organization, involving the acquisition of goods and services necessary for business operations. However, with the rise of digitalization and technology, procurement processes have become increasingly vulnerable to cyber threats. Cybersecurity risks in procurement can result in significant financial loss, reputational damage, and legal liability. Therefore, it is crucial […]

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