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Sep 18 2024
How to Build a Robust Data Architecture for Scalable Business Growth
In the digital age, businesses rely on high-quality, easily accessible data to guide all manner of decisions and encourage growth. However, as a business grows, the way the organization interacts with its data can change, making processes less efficient and impairing progress toward business goals.  Businesses need to think critically about their data architecture to […]


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Author: Ainsley Lawrence

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Jul 3 2024
Data Security in the Age of Cloud Computing
Once reliant on the limitations of physical hardware, businesses today have the ability to access and expand a virtual pool of cloud-based network services as needed. Before cloud computing services, business leaders would need to build their own data centers and servers to achieve the same level of operational capability, Now, as e-commerce continues to grow and digitalization […]


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Author: Ainsley Lawrence

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May 15 2024
Harnessing the Potential of IoT Data
“Big data” refers to data sets that are so complex and large they cannot be analyzed or processed using traditional methods. However, despite the complexity of big data, it has become a major part of our digital-centric society. The amount of big data generated by the internet and internet users has exploded over the last […]


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Author: Ainsley Lawrence

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Apr 17 2024
Data Lifecycle Management: Optimizing Data Storage, Usage, and Disposal
The use of data worldwide for business and recreation has exploded in the last decade, with an estimated 328.77 million terabytes of data created every single day globally. In 2024, experts predict that nearly 120 zettabytes of new data will be created. All of this data creation has also created a substantial storage problem for […]


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Author: Ainsley Lawrence

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Dec 20 2023
The Role of Dark Data: Uncovering Insights in Unused Information
Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable data that exists within an organization, but is not utilized or analyzed to serve a specific purpose. These untapped sources could include customer information, transaction records, and more. Since dark data represents missed opportunities for […]


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Author: Ainsley Lawrence

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Sep 6 2023
Data Driven Customer Retention Strategies
Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for […]


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Author: Ainsley Lawrence

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Aug 2 2023
Resilience in Data Services Through Mitigation and Prevention
If your company works with data, then you need to work on securing it. When it’s lost or stolen by hackers, it can mean serious trouble for your organization and your bottom line. You must understand what’s at stake, how the data can be easily lost, the steps you can take today to mitigate the […]


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Author: Ainsley Lawrence

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Jun 7 2023
Protect Data Without a Password
In an increasingly interconnected world, cybersecurity is of the utmost importance for many businesses. In fact, poor security isn’t just a hit to your reputation, it can also be expensive. Businesses of all sizes are looking for ways to mitigate these costs and prepare for cyberattacks. Password-less authentication is one such approach businesses are taking […]


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Author: Ainsley Lawrence

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